Time flies, and the end of 2019 is closer than its beginning. As we await for concise details on the performance of the second quarter of the year (which will undoubtedly show positive results), we can take a look at the first quarter as well as other statistics and research we obtained in the first half of the year. You won’t need to read far into this report to understand the out-of-home industry is doing well, but if you want to see it in more detail, especially how it fa

Even though we are in high season for getaway trips and summer vacation, the digital signage industry has been busy, and there are plenty of news to report! DSE announced its call for the 2020 APEX Awards which showcase only the best examples of digital signage. Meanwhile, on the exact opposite end of the spectrum, we take a look at one example of digital signage use that isn’t quite as exemplary. Furthermore, a city known for banning digital billboards re-thinks that decisio

Programmatic is the future of advertising. If you’ve ever placed an online advertisement, or boosted a Facebook post, it’s likely you’ve experienced it. We’ve already run through everything you need to know about what programmatic advertising is, how it can impact the digital signage world and the benefits it provides. We’ll briefly recap the very meaning of this buzzword again, and then dive into what the future might hold, especially for digital signage. You might say that

Regardless of the industry your small business is in, if you want to bring in more visitors and convert them into loyal customers, digital signage is the tool for you. As you know, a properly set up digital display can attract attention, inform and persuade people to take action. You might have noticed other businesses using signage for advertising and even considered to use it yourself, and today, we’ll give you more reasons to do just that! We previously discussed why digit

Digital signage is a cost effective solution to address your audience, as you know. It also allows you to experiment and learn which content reaches your target audience best. Digital signage furthermore is able to help you learn the location of your target audience. It does this, and more, through the power of analytics. This word might put an image of high-tech analytical tools, artificial intelligence, and extremely expensive technology in your head. But this is really not

Digital signage is a powerful tool, used in many industries and institutions. At its core, its main purpose is to provide information. Then there are related positive side-effects it also provides. Through signage, brand awareness rises, audience reach is greater, versatility of content and the potential for its deployment is greater. Lastly, it makes a brand current and relevant to the age we live in. With that power in mind, let’s take a look at yet another industry where d

Another month almost over, and another set of intriguing digital signage news to report about. Firstly, there has been quite some talk on Millennials and Generation Z recently. Besides last week’s post, this is again a topic to cover in this set of news. And secondly, one of the more talked-about topics in the past month has been the recent ban on facial recognition technology in San Francisco. Alongside these, of course, we further discuss other news, for instance an excitin

Similar, then again very different, these two much talked about generations make up the majority of today’s target audiences. And they’re certainly more complex and unpredictable than any generation before them. So how do you get an impact on them? Each generation so far has learned ads are nothing to be excited about. For online natives Millennials and Gen Z, skipping, closing or ad-blocking is a common habit they don’t even bother to glance over what it is they are closing

The power of a good digital signage campaign lies in its message. However, despite having a clear message in mind, it can be a challenge to turn it into content people will understand. Today, we try to make this challenge a bit easier to handle as we take a look at what it takes to create a solid digital signage campaign from start to finish. We’ll provide you with tools, links and tips to find content, transform it into a presentable campaign and publish it to your displays.

Let’s talk about one of the most commonly seen examples for the use of digital signage. Restaurants and digital signage are a match made in heaven. The hallmark of a successful restaurant is high traffic. Depending on the type of restaurant, ideally, you’ll either have plenty of reservations or people waiting in line. In this case, digital signage can make your service more organized and efficient. And even if you have an issue with low-traffic, digital signage can help by at