Can you believe, the first half of 2019 is nearly over? Time flies quickly, but the digital signage and outdoor industry is keeping up! At this time of the year, we usually see preliminary stats rolling out about the progress of the year, as well as highlights from important upcoming events in the OOH (Out of Home) world. Of course, we also have other, more unexpected news and reports, such as the recent report by OAAA which further supports the value and use of outdoor adve

Social media and outdoor advertising are by all accounts polar opposites when looking at the way they attempt to reach their audience. One is rooted in the physical world, while the other is ideal for users who aren’t big fans of the outdoors. However, despite their polarity, social media and digital or traditional outdoor advertising work phenomenally together. A study from 2018 by Rapport even suggests that businesses which allocated 15% or more of their media budget to OOH

Video walls are a smart investment, and many establishments across many locations are opting to get them. As digital signage evolves further each year, it becomes more affordable and present across all industries. However, despite the drop in costs of hardware, the price of a video wall still packs a punch. And if you’ve been hesitant in obtaining one, that’s very good! As it’s not a decision to be made lightly. To help you get more information before making that decision, ta

The perceptions and expectations of a target audience are always adapting and changing, and with them, so does the content. As you know, content creators always aim to draw in more eyes to their content and create a greater impact on those who see it. One of the elements which can help in this task is location. Location-based campaigns have a greater potential to influence the viewer. This additional dimension makes the content they’re seeing become more potent and relevant.

Ever since digital signage became a force in the world of outdoor advertising, this has been a question for debate. If the growth rate of digital signage is any indication, there will likely come a time in our future when most, if not all outdoor signs are digital and ink and paper become things of the past. Though, it’s doubtful such a time will come around anytime soon. We are taking a closer look on why that is. First, let’s examine the dominating factors of digital signag

This month, we’ve received news highlighting the functionality and success of outdoor advertising as a whole, and especially digital! And on a very different note, we’ve had cases where new uses of digital signage were disputed. One such example emerged in New York with the city suing an advertising firm over the placement of their ads. However, we’ve also had positive news on the success of Out-of-Home! When it comes to uses other than advertising and business, OOH became a

If you’ve ever had to create an outdoor ad or campaign, you know it’s not easy! You want to convey a specific message which should evoke a specific emotion or thought in the viewer’s mind. When you think about it, some campaigns can inspire people to act simply with one word or image alone. Sounds like quite a challenge, doesn’t it? Today, we want to make this challenge at least a bit easier for you to tackle! We’ll introduce several guidelines as well as some useful sources

Another Digital Signage Expo lies behind us and as usual, it didn’t disappoint! DSE brought us plenty of amazing products to explore and analyze. And although not everyone got an award for their efforts, it’s safe to say that each product had something unique to show. Some products focused more on creating innovative solutions from a hardware perspective, such as making displays thinner, lighter, more durable and accessible. Meanwhile, others focused on eye-catching innovatio

The cinema-going experience has transformed into an interesting ritual at this point. First, you buy your ticket, usually right before the movie starts, or you can buy it in advance. You arrive at the cinema a bit early, lest you miss the beginning of the movie, and you spend this time on observing upcoming movie announcements, and maybe proceeding to the concession stand where you may or may not choose to buy some snacks. After that, you quickly break at the restrooms to enj

March is an excellent month for talk about the digital out of home world. By this time, we have made a solid foot step into 2019, and we can speculate what is to come. As we move further away from 2018, more and more data solidifies about it also. Thus we can already predict the succession of the year with more certainty. But we won’t bore you by starting off this set of news with statistics right away. First up, let’s take a look at a few exemplary campaigns which can inspir