JCDecaux is one of the big names in the outdoor advertising world. News about their impacts on the industry emerge nearly every day. Today, we take a look at some of the recent occurrences and some important events for the company in 2018. This way, we hopefully get an idea where the company is headed in 2019. 2018 was a big year for JCDecaux Just a few weeks ago, we could finally take a peek at how JCDecaux did in 2018 as we got the full-year report. Below, we highlight only

A while back, we showed you some epic tools to use when creating your digital signage campaigns. And while these mostly focused on enhancing the link between digital signage and social media, they could all provide valuable data and allowing you to learn more about your audience. This time, we’ll focus more directly on content creation and examine content centric digital signage tools. You’ll discover tools which easily bring visual content to you, enhance and even animate it

It’s that time of year again when one of the more exciting events is happening! As usual, DSE will take place at the end of March. We’re giving you a head start on the most important things to know about the event before attending! DSE 2019 will bring together over 4,000 digital signage users, system integrators, advertising and marketing pros, and many more! This year, you’ll also find over 200 suppliers and service providers specializing in digital technology, content creat

As we dive one month deeper into 2019, there are quite a few sights to see! We already have expectations on how well the outdoor advertising industry will do over the course of the year, and we have comparisons from previous years. Further technological development is being made on a mini-city scale, which means the potential of digital signage has not been exhausted yet. Speaking of new technologies, we will take a peak at an interesting piece of tech which you’ll likely en

As all nouns do, the meaning of the words “digital signage” adapts as the world around it changes. In its earliest days, the mention of it would bring forth an image of dots on an LED board to the mind of anyone who’d hear it. Its purpose was to display basic information such as time, dates, or any primarily text based advertisement which could fit into a single sentence. Today, that image is quite different. Those dots are now larger in number, technology and content are bot

Self-driving vehicles are a definitive part of the future and most of us have already gotten used to the idea that they will one day dominate the highways and roads. They do have their pros and cons, but ultimately, their numbers are and will continue to increase. Still, while they surely will flip the transportation industry upside down, they’ll make an impact on many other industries as well. Most importantly, we are the ones to question how self-driving cars will impact th

January has flown by quickly. There’s a lot of interesting news to report on! Not only from a monthly news perspective, but also on plans and predictions for the whole year to come. We’ll reflect on what OOH is expected to achieve by year’s end. Also, heads up for one of the upcoming events for digital signage in 2019! Keep in mind that there are plenty more events taking place this year. Check your calendar in case you haven’t already! Beforehand though, we’ll jump even fur

Another year, another triumph for digital signage! No spoiler here because if you thought the digital signage industry would be slowing down, you’ll have to wait a long time to see that happen. The industry is moving forward so well that although 2018 provided great results, 2019 is expected to easily surpass them in higher revenue gains. Speaking of which, if you’re curious about what 2019 has in store, take a look at our recent article on upcoming digital signage trends. Fo

In a dynamic world as ours, digital signage is a promising medium for advertising and distributing information. You can find digital signage at retail stores, airports, restaurants, conference rooms, banks, museums, and hotels. Growth of this market mainly depends on how much and when information is viewed by individuals at different locations. Digital signage has seen major deployments in the retail sector. Primarily as it offers the ability to change content on the signage

In the endless competition between the manifold tools of advertising, billboards can still pack a punch! And we’re merely talking about static billboards here, just imagine what more the digital signage versions of it can do. You may doubt or find it at least peculiar. But indeed, billboard advertising is still quite effective even in our internet-driven face-in-display age. Let us dig out why that is. Although digital signage billboards are clearly superior to their traditio