We are concerned with the environment more than ever. As good as this awareness is, it is battling the swiftly-developing technologies which might not be as eco-friendly from the start as we’d hope them to be. Still, with advances in technology, we are finding more eco-friendly solutions each day. It is often said that digital signage is one such solution. It impacts the environment far less than its traditional counterpart: paper. But while this fact may be overall true, dig

With the speed and power of the internet, we can access product trials, previews, and all the data available in seconds. And yet, word of mouth remains the most influential factor when it comes to purchases. Now perpetuated as the social proof concept, word of mouth remains as powerful as ever. Granted, the venturous try new things without seeking opinions, but a confirmation from a friend that one product is better than another makes many reevaluate their decision before the

As we enter the final quarter, end-of-the-year plans are slowly approaching the top of our to-do lists. And as the holiday season can be a truly hectic time of the year, it’s important to get a head start! Even though the holidays are not upon us just yet, we’ll take a look at the main uses of digital signage in this context to help you brainstorm and have an excellent digital signage strategy ready. With each remaining month of 2019 containing a special holiday within, you’l

Another month of news for digital signage and outdoor advertising, and although we’ve seen some fresh topics, we’ve also had some anticipated updates. In this set of digital signage news, we’ll take a look at both! First, we have an update on the topic of the polarizing debate of floating billboards in the waters of New York City. Further along the line we’ll re-ignite the debate of static versus digital when it comes to eco-friendliness. We’ll also take a look at some inter

Even though it can make a massive change in any industry, digital signage holds most versatility and power in retail. Traditional signage has long been and still is an integral part of retail, thus it makes perfect sense to see its digital form gradually become the norm too. As you’ll see later on, it’s important that the content evolves too, not only the method of its delivery. Thus, digital signage in retail can make a significant impact on sales and brand value. Firstly, w

When you choose to invest into digital signage and all the equipment necessary to make it work in your favor, your mind is teeming with ideas! You likely already have content specified for your displays, but seeking out new digital signage content ideas is always a wise move. We’ve compiled a quick set of ideas which apply to any business seeking to develop its content rotation further. While some might direct you into new ways of thinking and creating campaigns you never cr

Employee engagement can be a challenge as it’s influenced by many different factors. Primarily, if your employees feel they are a part of one productive community which cares about its members, they will be engaged. Thus, your task is to create such an environment! And today, we take a look at one tool which can help you achieve that goal! Digital signage has many uses, and it can help you on your path to making your business environment flow more smoothly, efficiently and ef

Another month is over and done, containing all sorts of news, ranging from new display technologies to potential issues possibly on the rise! Among them is the much talked-about North Carolina bill on outdoor advertising. It finally reached a conclusion of a sort, though it may not be the most optimal one for the industry. In other news, experts of the Out-of-Home industry discuss a technological feature not living up to expectations. That’s it for the initial sneak peak. Let

Each and every business struggles from time to time, and the hallmark of a good and lasting business is persistence and vigor in pushing through those struggles. Digital signage can do many things, and it truly delivers for being an advanced feat of technology. But while it can’t resolve every single problem a business might have, it still packs a punch. Today we study the “punching power” of digital signage as we take a look at the three most dangerous and common problems a

Geofencing is a marvelous tool for location-based campaigns. You may have heard of it and know it’s commonly used in campaigns targeted at smartphone users. While digital signage might not come to mind immediately when someone mentions geofencing, there is a certain magic that happens between these two components. You might be wondering how they work together, or even how location matters for a display! If that is the case, read more on location-based advertising and its rel