As the year slowly comes to a close, it’s becoming clear that 2025 was not as strong as everyone in the Out-of-Home industry had hoped. There is more to the story, of course, as we examine the different angles of why that is. Alongside future projections, some more promising than others, we came across news on the realms of hardware, AI, and market expansion.

October is over, and it brought us tech discoveries and innovations, firstly through the Digital Signage Experience (DSE 2025). Furthermore, there’s new research on moving and stationary Out-of-Home advertising. Using both reportedly may boost impact by up to 100%. Overall, retail media is expanding its boundaries, so the future for digital signage as a big ingredient in commerce is going to be interesting!  Combining moving and stationary OOH boosts impact by 50-100%! Accord

DSE 2025 will take place at the Hilton San Diego Bayfront in San Diego, California, USA. The event begins on Sunday, October 19th, wrapping up on Tuesday, October 21st.

Take a look at examples of what happens when digital signage is used too excessively in one location, but also guidelines on using it properly to build hype and generate sales. There's also news on the changing nature and future of retail media!