Digital signage is a versatile tool. It increases in variation when comparing indoor and outdoor environments. Right off the bat it’s important to say that neither of the two is more or less valuable. You certainly shouldn’t think or try to get your digital signage to meet both sides of requirements these environments set. Both, the great outdoors and the cozy indoors, present unique challenges for your digital signage, and advertising in general! It is best to work on them s

October is among the bigger months in the digital signage world. In the first half of the year, we had major events like Digital Signage Expo in Las Vegas. Meanwhile, the second half is marked by events around New York Digital Signage Week. Other larger conventions of the Digital Signage Summit series take place in various parts of the world, at various times. One of which is coming up this month! We’ve compiled a short list of events you might be interested in together with

Are you wondering what’s the latest in digital signage? Here is your monthly dose of signage news. Exciting new projects continue to emerge. Unsurprisingly so, as digital signage appears to be easier than ever to deploy! Several research parties are heading out to gather data on the unknown potentials of advertising to the broad masses. Specifically, increased commute times turn out to be a valuable spot to share advertising messages. Speaking of the general public, we also l

Programmatic digital signage is this emerging buzzword. You’ve most likely come across it in the recent months. We will go in-depth on the definition later, but before we do, note that it’s a very wide concept which covers several different areas. This is quite similar to the style of the definition of digital signage itself. It covers many things. Thus, in short one could say programmatic digital signage refers to the process of automation within the realm of digital signage

Time is an unusual master of all things. Some people age better than others, and some tools and gadgets last a lifetime, while others break down seemingly within hours. Digital signage is a tool withthe potential to erode in more ways than one. While the effects of time are difficult to predict, there is much that can be done to delay its grip on this particular tool. Below are seven guidelines which will help you protect your digital signage from all manner of things time wi

The recent talk of the town are tech-giant Google’s plans to venture into digital Out Of Home advertising. Now, whether this is simply because digital signage and OOH ads are the logical next step from online advertising, or if Google has something specific in mind, we can’t say for sure. With a company as big as Google, anything is possible and they hardly have to worry about a particular move being a hit or miss. Google+ or Google Glass famously failed, but Google overall s

From hard problems to easy solutions, from standing in the present to digging through the past, this month’s digital signage news article is stacked with surprising information from various sources. Let’s not waste any time and start off with a few easy issues digital signage software can solve. Then we work our way up to bigger subjects, such as Google in DOOH. Or a company launching a very serious OOH platform in South Africa. Let’s go! Frequent mistakes in retail digital s

Electric cars are rising in popularity, this is hardly news as you’ve definitely heard of regular news appearances of Tesla or Nissan’s more widely sold but less infamous zero emission electric vehicles. A sometimes hefty price aside, their growth is unlikely to slow down any time soon. Given the dispersion of electric vehicles advancing further in the transportation industry, a combination with digital signage as a next step feels natural. We take a closer look at electric c

If you thought digital signage refers merely to digital content on a display, think again! That may be true on the surface, but it’s only a part of what digital signage really means. There are plenty of advancements in technology beyond this simplified definition which foster the power of digital signage. As you have most likely gathered from our many guidelines, it’s the strategizing and the way of using digital signage and its content which matter most. Let’s zone in on the

Smart furniture has become a recent buzzword. Although it gained its fame and popularity through its indoor applications, smart furniture has spread outdoors as well. It has been around for quite some time now, but it is suddenly gaining momentum and becoming more and more adopted around modern cities. What exactly is smart furniture, what are its advantages, why is it spreading like wildfire, and also why is it likely to become an integral part of our future. What is smart f