Since the coining of the term “digital signage” in 1992, much has changed to its effect on the average consumer. As digital signage advances, people respond differently to the content they see displayed on that constantly shifting rectangle of information. Well, these days it comes in all shapes and sizes but you get the point. With an ever-changing perception by the consumer, we have quite a peculiar question on our hands which will need to be asked regularly only to regular

E-commerce companies show an increased interest in offline advertising and the powerful features digital signage has to offer. Digital signage is almost becoming a piece of art as we could recently observe with the jaw-dropping digital signage tech developments at Charlotte Douglas Airport (CLT) in North Carolina. To top it off, you’ll even see digital signage flowing into the realm of public toilets in the best possible way. That, and more news await, so let’s get started! O

Time flies, and we are moving towards future faster than ever. Computers, screens and video games are now an elementary part of the lives of many people. While our grandparents could comfortably do a repetitive job all day long, it is likely such a task would drive the average millennial to madness. They need change and crave entertainment and fun. Not only millennials appreciate entertainment, it appeals to other demographics as well. Every task is easier done when it feels

Digital signage let you spread the message of your business. But spreading the messages of others with your own digital signage can be just as opportune! In fact, these two options are by no means exclusive. You can find a comfortable balance between the two. The beauty of digital signage advertising is that it can rotate a large quantity of content. This allows you to provide advertising space for multiple clients as well as display your own content throughout its runtime. S

Digital signage is an exquisite instrument for mass communication, but once unboxed and placed in the open, it turns into a fragile instrument. There are many threats to the safety of your digital technology, be it indoors or outside. Factors like harsh weather conditions, sunlight, rainfall, dust and, of course, people are to be watched out for. Protect digital signage from all these elements, and ensure your investment doesn’t fall to pieces. First, let’s take a look at the

Should the DOOH world be worried as one fright inducing threat emerges in the tech-improving travel industry? Well, not really, but we do have interesting news about that, and more in this month’s recap of digital signage life. We have the ups and downs on digital signage, the unison of digital signage and the 2018 FIFA World Cup, a look into unspent potential of digital OOH and plenty more news for you! Is this the grim reaper of OOH? A recent article from OOH Today discusse

Major airports in the United States have experienced significant increase in air traffic over the last five years, and 2018 is no exception. Intuitively, the summer months are prime time for travel. Compared to 2017, air travel is estimated to increase by 3.7% between June 1st and August 31st. To any airport digital signage owner, these numbers are a clear indicator to step up the signage game. To spark your imagination, below are a few reminders and ideas on how to do just t

It takes more than a low price and a good product to attract customers these days, unfortunately. Today, the market sizes of every industry are enormous. To stand out and achieve relative success, methods of customer influence must be used. Digital signage is an excellent outlet to influence your audience, but only by understanding your customers’ way of thinking will your content have the deciding effect. Let’s take a look at only a few of the principal elements which drive

Digital signage has been growing exponentially in recent years. Currently, the global market is worth an approximated $20 billion, and experts expect this blossoming sector to grow to $33 billion within the next five years. Unsurprisingly, the talk about the present and future of digital signage is increasingly gaining relevance among leading marketers, retailers and service companies worldwide. And although the placement of screens and the creation of dynamic content have th

For some time now, the purpose of digital signage has been a lot more than merely informing people about pricing or the advantages of the latest product. Rather, one of the most important uses for digital displays is engagement. With its importance, the challenges of engaging new consumers, too, grow each day. Today, digital signage campaigns must be well thought-out and designed to attract a specific audience and push them to take action. It sounds like a major challenge, bu