With the beginning of the new year, everyone is making new decisions, resolutions and grand plans. Many of the plans circle around travel wish lists and where to visit next. As you’ll discover later on, most serial travelers haven’t yet decided on a destination, though! With the use of digital signage, you can help them decide and nudge them in your direction. Digital signage has the capability of playing an important role in the travel industry. It helps accommodating the ne

Digital signage has many homes, but nowhere does it find as comfy of a home as in retail. The approach of retailers to provide fresh and engaging customer experiences is always changing, as is digital signage! The two combined not only elevate the customer experience but also provide plenty of valuable information to retailers to optimize their business strategies. Digital signage is here to stay and we will certainly see further development in all of its aspects, including i

Same procedure as every year. Just like digital signage trends were speculated at the beginning of 2018, were firmly established halfway through, and are now fully realized as the end is near, we turn to 2019 to make predictions. Each year, trends focus predominantly on the technological aspect: new hardware and features, more affordable prices and options. However, despite this equally being true to the upcoming 2019, the focus is slightly shifting towards new ways of applyi

The end of the year is near, and there’s plenty of talk about! We’ll discuss how well it went for the digital signage sector so far. We start with stats on growth and development of the out-of-home industry overall, as well as the critical role digital signage plays in it. There are also a lot of upcoming events in 2019 worth mentioning. Also, confirmation of several selected advisors on relevant boards, entries for awards and more! All of this, plus a brief news flash about

AI has made an impact on the way we live in more ways than one. For some time now, it has been infiltrating the digital signage world as well, changing it and offering new opportunities to its users. Today, we focus on those opportunities and see the most important facets of the union between digital signage and artificial intelligence. Immediately, you arrive at the conclusion that AI would enhance digital signage by using all the information it has to work with in order to

Creating your next big campaign can be quite a challenge. When you see so many brands investing in ads which end up failing miserably, you might get discouraged. Even if your previous campaign was a success, you might feel pressured that your next campaign will do as well while there is the constant risk that it may be ignored, annoying or a waste of time and money. To ensure your next digital signage campaign is a success as well, here are some guidelines and examples you ca

There are about 124 billion business emails sent and received daily in 2018. Obviously then, email stands as one of the most widely used methods of communication in business. It is an inexpensive and valid method which unlikely will be replaced anytime soon. Email is an easy way to pass on information, as well as tasks and responsibility from one individual to another. However, other methods of communication come into play to ease the pressure on email as the single channel f

“Let’s go to the mall!” brightens mostly anyone’s day, and not only because of that special outfit or shoes you wanted to buy. A stellar shopping experience plays an important role in picking where to shop. More often than not, the price is not the only deciding factor. Sure, getting the price right is important in the marketing mix, and many shoppers tolerate a long line to save five or ten bucks. But what happens if your competition has a similar product at similar pricing,

Content, be it on the web, on TV, in a magazine or on a digital display, works a lot better if it targets a specific audience. It’s a big world out there, and there are many businesses like yours, and even more audience segments than can be counted. Whichever medium you are using, you can improve your content if you follow the guidelines below. Identify your audience, understand their values, discover their needs and show them that you are the one to fulfill them. We’ll talk

The industry of digital out-of-home advertising has been stirred significantly in the recent months with new trends and projections. This month, we have even more data on how it’s changing. Programmatic remains one of the buzzwords of the industry. It hasn’t fully risen to the top yet, but it’s getting there as companies like Global prepare for continuing investments in its potential. If it’s not in programmatic itself, companies like The Financial Times invest more in out-of