The pandemic surely complicated future predictions if not making them outright impossible. Most anticipated 2021 to be the road to full recovery, but it wasn’t exactly smooth sailing so far. As the year slowly draws to a close, we are eagerly anticipating and attempting to predict what digital signage trends await in 2022! The recovery of digital signage and outdoor advertising isn’t in the general sense a trend, but surely worth noting! As businesses opened up again and new

Mistakes can sneak into your digital signage content quite easily, especially when you’re freshly starting out. A message may appear right to you who has written it, but it confuses the viewer and isn’t as easy to grasp as you thought. Then an ad might appear stunning and highly engaging at first, but fails to meet expectations and you’re left confused why your efforts don’t pay off. If it makes you feel any better, know that you’re not alone and it’s normal to make mistakes

It’s that time of the year again! Discounts, season specials, and gifts, to name only a few things that make it unique. The customer base is expecting much, and in many ways this time of the year is a competition on who can make the most enticing offer. Digital signage can help with making that offer not only sound good but look good, too! Holiday digital signage can even help you create a winter wonderland, in case we don’t get much snow this holiday season from the outside.

QR codes are an excellent tool for consumer engagement. In this day and age it’s not an exaggeration that practically everyone uses a smartphone and a vast majority is familiar with most of the capabilities of QR codes. In fact, the pandemic may have acted as a helping hand to breathe life back into the Quick Response system when touchless interaction suddenly became a must. Digital signage software such as OnSign TV offer the ability to generate triggered content on digital

Just one month left and 2021 is over. How time flies! This month, we have nothing but good news, thankfully. The return of DSE in 2022 becomes an increasingly solid event by the day and we have a rather wholesome update for it this month. Apart from news on big events coming back, we also have stats on the mix of Out-of-Home advertising with social media, particularly from the point of view how Millennials and Gen Z respond to it. We also had a glimpse at consumer Insights fo

As travelers embrace air travel with each passing day again, digital signage in airports regains importance. According to a recent survey, 76% of US adults are as comfortable or more comfortable flying than they were last year. Furthermore, air travel is up nearly 200% when comparing to this time last year. For this reason, it’s important to have a reminder of the value digital signage in airports can have in a time when millions of people prepare to fly again. This particula

Quality apps have become the hallmark of good digital signage software. And rightfully so! Digital signage apps offer a simple way to wrap dynamic information up into a visually appealing package which you then can deliver to the customer. Apps can be as simple as telling the time and date, or as ample as a digital menu board fed by a Google sheet as its source for menu items and prices. Here, we take a closer look at restaurants to highlight which of the many digital signage

It’s immensely exciting how much potential lies in digital signage in sports bars or large venues. Even when used to a minimal extent, sports fans will pay great attention to the content on screen. They’ve become a standard part of the experience, after all. Of course, the overwhelming majority of the content on these displays needs to be focused on sports to have this effect. Naturally, this doesn’t mean other content is off limits, but it’s vital to balance the two and main

As expected, our approaching the end of 2021 brought us some solid predictions for the year ahead. The outlook is bright, but we should still be on our guard. Back in 2020, we all assumed 2021 would be a fairly stable year of recovery. And yet we met unexpected challenges. Hopefully 2022 will be easier on all of us, like predictions indicate. In other news this month, we glance at the highlights of a big event which took place in 2021. We also have one that just opened its r

A lobby is an important area to think about for any establishment. For a business which is aware of this importance, it is also exciting to think of all the possibilities to make an impact here. For the new visitor, the lobby is usually where the first solid impression of the establishment is made. Utilizing digital signage in a lobby can have a significant impact on that impression. Digital signage is also valuable when we think of the returning customer as it has the poten