Your digital signage content is flawless, frequently updated, and diverse. But do you have the numbers to back up its effectiveness? Very often an ad will look stunning and polished, but fail to bring people into the store. Something may be off, such as an unclear message, or a lacking call to action. But if you’re not precisely aware of how effective your digital signage campaign is you may never discover these issues. The path to effective digital signage is knowing its suc

We have officially completed our first step into the second half of 2021. By this point, it is a reasonable assumption that the second half of 2021 will be more stable than the first. We’ve been overwhelmed with COVID-19 information, rescheduled events and uncertainty, but things are becoming clearer by the day. This month, we took a closer look into Post-COVID customer behavior. Also, the Olympics have been a hot topic everywhere, naturally. We also saw new intriguing gadget

A digital display is truly a magical tool just on its own. Sure, we’ve gotten used to seeing displays everywhere we go, but when you use them in creative ways, they still have the potential to bewilder and stun the viewer with its visuals. This is particularly effective when you crack the code on how to merge your digital signage with its surroundings. Doing this extends the content you create beyond the edges of the display and brings them deeper into reality. We’ve seen som

Strangely, 2021 has been slightly more unstable in terms of Out-of-Home events than the year prior. In 2020, the situation was fairly clear. Pretty much every outdoor advertising event had to either go virtual or reschedule to 2021. This year though, the question of safety was not as easy to answer. When is it safe enough for your usual industry event to take place? With unpredictable rates of infections, many reschedules take place in the first half of the year. With vaccina

Digital signage has shown itself to be a powerful ally amid this pandemic which is yet to pass for good. We all look forward to the day when things go back to normal. Tools like digital signage support making that hope a reality. In fact, a large percentage of Americans say that outdoor advertising and digital signage helps them feel as though things are returning to normal. This is the result of several factors coming together, including schools reopening and OOH ads for bac

The end of a quarter always means there will be some impactful news to report! Apart from numbers, stats, and all the serious business, we also had the pleasure to find a collection of truly stunning visuals in the digital signage world this month. For some of us, one particular piece of news brought a small breeze of nostalgia, that is the exciting fact that DSE will likely return in a new and improved form! More on that later. Let’s first begin with lighter news. How about

Spectacular uses of digital signage are always fun to see. On top of that, they provide a good learning opportunity! Of course, most small businesses don’t have the budget to invest in 20m tall digital billboards or overhaul their complete indoors with digital displays. But taking note of some of the most stunning visuals in the digital signage world can poke at the imagination. It might bring about new ideas, even if on a smaller scale. With that said, here are some of the m

There are so many stories to tell. Every day is a story! But much like talking to someone for the first time, you want to pick the best stories to share. Just pondering on what message you want to send to the viewer means you’re on the right track for telling a story in the right way. So which story do you want to tell to your customer? There are so many to choose from! It can be the story about your business’s beginnings! Build customer loyalty and establish a stronger bond

From technical aspects to social, take a look at some of the most common misconceptions and lies told about digital signage. We won’t cover the basic misbeliefs you likely know by now. Digital signage as an unprofitable investment has been proven wrong many times already, even after the COVID-19 pandemic! Instead, let’s weed out those that have long outstayed their welcome! Digital signage is fully self-sustaining The initial setup aside, many users operate digital signage wi

We’ve talked quite a bit about copyright free stock photos and videos already. You’ve learned where to find both, images and videos. We even covered the fonts department! Now that you’ve found inexhaustible sources of visuals, let’s see how to best utilize them through OnSign TV. Compositions are our first stop, as they are the ideal playground for images, stickers, vectors, texts, or any other visual that stands still. Playlists are next in line. Perhaps best reserved for vi