Your digital signage provides you with many opportunities along the customer journey to make a difference. Firstly, it helps to start the journey by attracting a customer. Then it can inform and guide them as they wait for service. Lastly, digital signage helps to build loyalty at the very end of the journey. Your digital signage content loop is different at each of these stages. We’ll now go through each of them and establish the ideal duration, content, and longevity of you

Did you know that OnSign TV currently has more than 150 apps for dynamic content creation available? And we’re constantly rolling out new ones. Of course, it is impossible or at least highly unlikely you use all of them, but it’s important to know which apps hold the greatest value for you. In an attempt to get you to fully utilize the tools at your disposal, in this post we’ll specifically focus on apps you can use to quickly fill up any gaps in your content rotation. These

If you’re an OnSign TV user, or a digital signage software user in general, you need to know which tools are available to you and—most importantly—which tools you’re missing out on! In this article, we’ll briefly go over the features of digital signage software that can launch your digital signage to success and how to use them for maximum potential. Let’s dive right in! Campaigns Campaigns are easily the most important bit as they let you split the screen into several parts

So far so good with another month of the year behind us and the pandemic numbers gradually receding. Let’s hope even greater things await us in the coming months. We heard great news this month, starting off with impressive industry stats for January 2022. Furthermore, while targeted online ads face challenges from upcoming privacy-oriented changes, outdoor advertising eagerly awaits them. Also, will 2022 be the year for programmatic OOH? Here’s what else February had in stor

Advertising other brands through your digital signage, for free or paid, can be a great idea! Although, it’s easy to get it wrong if you’re not aware what the end results will be. Before we get to those results and figure out how to precisely get what we want, let’s cover the basics. Advertising for another brand mainly boils down to featuring their product or service on your channel of content. Of course, this isn’t limited to products and services, but that is the most comm

Marketing and advertising strategies change with each new generation. What worked yesterday might not be as effective today or tomorrow. Gen Z, alongside Millennials, now hold the larger chunk of purchasing power making it important to know how to reach them. The entire world of advertising has been looking for ways to crack that code. Though, with the majority of these two generations not trusting outbound advertising at all, this is difficult. It makes us wonder how much po

2021 was a challenging year for digital signage, but it didn’t stop the industry from moving forward and pushing the boundary of creative uses and campaigns of outdoor advertising. Let’s take one more look at the year we left in the dust and see some of the best examples of digital signage in 2021! Virtual fashion shows PORTL (by PORTL Inc.) is the first device that enables people to transport themselves visually to a remote location via a display. One of Canada’s biggest sh

At the end of January, it’s time for the very first digital signage news post of the year! Not all news can be good news, but it is important to focus on the positive first. This month, we had a big announcement about the very first physical Amazon fashion store, leaving everyone curious to see the features they have in store, no pun intended. Furthermore, an OAAA analysis of the value of Out-of-Home ads shed some light on just how powerful outdoor advertising can be in compa

Any good business owner understands the value of social media. Its power is easily demonstrated by how a single viral post can make or break a brand. It then becomes clear how important a well-structured social media profile is for a business looking to engage an audience. Digital signage and social media share this goal, making them a logical pair! You likely already have media campaigns set up for these two different realms. Unless your digital signage campaign is already b

Augmented reality is not a new term. In short, it encompasses any kind of computer-generated imagery that’s mixed with the live view of the real world. As a concept, it is wildly powerful and promising. While we’re far from adopting it as a common and everyday technology, AR already has much to offer. It has been mostly used through smartphone devices, but augmented reality and digital signage are becoming a more common mix by the day. Before we dig deeper, if you’re consider