There are many places for a digital display in your store, but some locations hold more value than others in certain contexts. The storefront, for example, is the most important when it comes to obtaining new customers. It invites people in, and without new visitors, other in-store digital signage can’t do its job successfully. The in-store digital signage, meanwhile, will have a greater impact on overall satisfaction and ensure this newbie becomes a loyal customer. With that

The most universal topic in the world everyone can talk about at any given time is weather. It is closely tied to the physical location one is in, so it makes sense why it’s such a broadly included topic. Use weather and location in digital signage content as a way to not only provide information the viewer wants, but also to diversify your content sequence. With digital signage software at hand, you can utilize the potential of weather to the extreme: you can put it into th

Step by step, we set foot into the final quarter of the year. Stand by for a wave of holiday-themed content, quarterly analyses, and overall estimates of how 2021 has been. As we eagerly await that, let’s take a look back at September and see how it has treated us. The industry is recovering as expected and is proceeding to soar. JCDecaux is spreading its reach, but that’s hardly news since we see this occur on a weekly basis. This month, however, there is a big acquisition

Is there room for humor in the Out-of-Home world? Some businesses might not find it an effective tool in engaging their audience. Others might be afraid of coming across as not behaving business appropriately. Overall, anecdotal evidence indicates that most outdoor advertising doesn’t rely on humor to deliver their message. Of course, while this might be discouraging to some, to others it means there’s that much of an opportunity to stand out in the crowd! Let’s discuss the p

Outdoor advertising and digital signage has been on a consistent rise—if we ignore the pandemic. Even with the pandemic in mind, the industry is making an impressive recovery! Once upon a time, digital signage software was just a tool within this field used by those who wanted to take on massive projects. You know, hundreds of displays, thousands of campaigns, and a colossal budget to tap into the biggest advantages of digital signage. But today, the story is a little bit dif

It’s been a long time since students have set foot on their university grounds. And this year, many of them will take their very first steps on campus. That sets up a challenge for universities to reconsider their communication strategy. Now, they should find new, innovative ways to create a sense of community and engage students within the university walls. With the global pandemic came a widespread shift to distance learning and digital communication. In this new era, soci

Typically referred to as the 3D Out-of-Home billboard, there have been several jaw-dropping 3D outdoor ads and campaigns which truly made you believe there was another dimension within the billboard, if you looked at them from a certain angle. This can be the case even with static billboards, but when it comes to digital, they become all the more believable. These 3D outdoor ads are, of course, only illusions, but fascinating at that nonetheless. Who knows, they might even be

Another month behind us, and uncharted waters lie ahead. We had hoped for months that the pandemic would impact us less and things would continue a slow ascent into normal. Out-of-Home events were carefully treading forward, but we’ve hit a bump in the road as Digital Signage Summit Europe, planned for the end of September, has been cancelled due to escalation of COVID-19 cases. We’re back to uncertainty. While we wait to see what happens next, let’s look at some brighter thi

Digital signage was on a phenomenal rise before the pandemic. Just when it reached its peak to date, we went on a real rollercoaster ride. On its steady way upwards, the lockdowns stopped the digital signage industry dead in its tracks. When the world gradually opened up, consumers and businesses had a newfound appreciation for it and digital signage adoption rose again. There were many reasons for digital signage adoption even before the pandemic. Although few new digital si

2020 will be remembered as the year of COVID-19. Though, each individual industry will likely remember it as the year which acted as a catalyst in one way or another. When it comes to the digital signage world, as well as the digital marketing world in general, the year of COVID-19 was a catalyst which breathed new life into the use of QR codes. Invented in 1994, a QR (Quick Response) code is a type of matrix barcode containing information. Its original purpose was to track