In recent news, May brought important insights. An eye-opening study showed the real value of Out-of-Home advertising for advertising value. Another study revealed the power of Out-of-Home advertising to online activation. Of course, we also saw intriguing technological marvels, as we do every month, and an exciting new feature for digital signage content creators! Lastly, we have good news regarding future exhibitions and larger public events as they head toward pre-pandemi

Even though the passing traffic may not be as great in the evening or on holidays, your digital signage can still find plenty of uses after closing time. Even with minimal traffic, it’s good to take advantage of it, potentially bringing in a new customer or two. At the very least, your display will stand out among the rest of the night when plenty of businesses don’t even consider using the time and surface to get potential visitors and showcase specific targeted content. The

Your digital signage should not rely on audio to deliver a message. Instead, it should be used as a complementary element which enhances the content and the customer experience overall. When building your campaigns, it’s possible to add custom audio by using the audio track of your campaign timeline. A menu, for example, can have an accompanying audio announcement of specials, or include mild sound effects to create the perfect shopping accompaniment. Naturally, all audio sho

When handling visual campaigns, OnSign TV users have two playback loops at their disposal. The first is the primary loop where your scheduled content is displayed. This is a sequence of all the content you regularly publish and want the viewer to see, including your menus, ads, announcements, etc. In the case of a gap in this primary loop and there’s no campaign to display, the fallback loop kicks in. The reasons for gaps in your content vary, but it is quite likely you’ll e

Now, that we have concrete numbers for the start of 2022, April delivered some promising news! It’s going to be a good year, unless something surprises us, which wouldn’t be the first time. The first quarter achieved high numbers for Out-of-Home. We also look ahead and prepare for big OOH events in the upcoming months. If that isn’t enough, this month we saw a 60 feet tall hologram in multiple locations across the globe, as well as some useful stats when it comes to engaging

Digital signage is a great tool when it comes to providing information in an exciting and modern fashion. It’s that darn engagement and getting viewers to take action that’s the real challenge. Building strong campaigns that inform and captivate the viewer can bring a lot of success to your business. There is an even greater potential for success if you can build content that does this at a single glance and helps you engage consumers in seconds! It’s easy to inform at a glan

There are many special occasions throughout the year. To commemorate them, we shop for gifts for our friends and loved ones. And while some of these occasions, such as birthdays, are unique to the individual, many special events are shared among the population. Big holidays like Christmas or New Year’s Eve are great opportunities for custom campaigns and a chance to showcase special offers. But don’t neglect the many other events throughout the year, even if they’re not as bi

There is no doubt that 2021 was a vast improvement compared to 2020. It was a challenging time, though, with lockdowns surging in some parts of the world, and all industries struggling to cope. Let’s take a quick glimpse at different corners of the world and see precisely how the Out-of-Home world did in 2021, how well it recovered, and what the path ahead looks like! US OOH returns after a year of uncertainty The overall numbers for OOH in the United States will be out in th

With March behind us, the first quarter of 2022 is done! The official stats are not out yet, but it’s clear that these quarterly numbers will be positive because we saw a really strong start for the year. In the meantime, let’s focus on what exciting news we had this month. We start off with the latest info about an up-and-coming technological marvel, then we check out the great Out-of-Home opportunities coming with increased summer travel, and lastly, we wrap up with direct

Creating digital signage content alone is just half of the work. Sadly, a messy schedule can undo all of it. Thus, in this article, let’s clean up your schedule and look into specific guidelines to build a really strong schedule for your content loops which will serve you well even years from now. Once you have built a repeating schedule, it will act as a skeleton template for days, weeks, months, and years to come. All you have to do is update your content and it will deploy