Digital signage is a good investment that can bring even better results, but how do you establish a value of these results? Digital signage sends waves of reactions into the world, and it can be difficult to track them. Still, you can obtain a clear vision of how profitable and beneficial this investment has been. Establishing the ROI (Return On Investment) of your digital signage is very important and also very simple. Compare the costs and the profits and you’re done, right

A sinalização digital é uma estratégia interessante para obter diversos resultados desejáveis, mas como é possível medir a eficácia desse método? As telas são capazes de trazer vários resultados, mas nem sempre é fácil identificá-los. Ainda assim, com as informações corretas em mãos, é possível ter uma ideia dos benefícios gerados. O ROI (Return On Investment) se trata basicamente da diferença entre custos de implementação e lucros. Simples assim. Não se trata de nenhuma oper

Social media is a characteristic of the 21st century. It is dominant in many industries, and there is literally no industry in the world which can’t benefit from it. Placed right, it attracts people to your business – mostly any business – and increases your potential for success. We’ve already mentioned social media a great deal for digital signage uses, but it was basically a footnote of what an excellent additional tool it can be. You may have gotten an idea or two from th

Deixamos para trás o primeiro semestre do ano, e com isso já começam a aparecer relatórios e estatísticas revelando como o mercado de sinalização digital evoluiu até o momento. Os dados de diferentes partes do mundo coincidem em um ponto (já bem conhecido, se você acompanha esse blog!). Não há dúvidas sobre o triunfo da sinalização digital mundialmente, o que é constatado em relatórios sobre rendimentos de operadores em vários países – dos Estados Unidos à Austrália. Os resul

With the first half of 2017 left behind in distance, many reports and statistics on Q2 of 2017 are being released to show how leaders in the digital signage industry are doing. Reports overall for the status of the digital signage industry and revenue in various parts of the world show one common factor you should know by now. There is a consensus about the success of digital signage worldwide, which can be seen in reports of rising revenue and profit for providers across the

When it comes to sports fans, they want to be informed about every moment of the event they’re watching, and they turn to many outlets to obtain that information. Digital signage is one of those outlets, but it can do a lot more than just inform fans about the state of the game. Digital signage can help venue owners please stakeholders, increase revenue from ads, satisfy the sponsors, and at the same time provide fans with the information they’re after. Just as it helps meet

A localização de um anúncio é importante em todos os aspectos possíveis. Na sinalização digital, no entanto, há dois ângulos que merecem atenção especial. Neste artigo, vamos apresentá-los e discutir com detalhes como escolher a melhor posição para as telas. O sucesso da sinalização digital depende da localização ideal. Descubra como definir o melhor local para alocar sua tela para o seu segmento em particular. E não se deixe enganar, porque apesar de locais movimentados pare

Location is important from every possible angle. In digital signage, however, it is most important from two very specific angles, both of which we shall discuss in detail. Digital signage depends on location for success and it must be ideal in every aspect. Find out what this ideal location looks like, and also how to find the perfect location for a digital display when it comes to your business in particular. You might think that “crowded areas” are an obvious clue, but if y

There are many uses for digital signage that are commonly known to its users, but it can get a bit tiring if you’re constantly displaying the same type of information. You’ll do well to freshen up your campaigns with some additional information types which can engage your customers and make digital signage a fun attraction as much as a useful one. Creativity is a skill which foremost is sparked by inspiration, and with that in mind, here are some great uses to inspire you to

Tourists are individuals who thrive at seeing the best the world has to offer. There is a great deal of pleasure in exploring the unknown but it is impossible to see everything there is without extensive research. This is why highlighting the top parts – known and unknown – is a good way to enhance the travelling and tourism experience. Digital signage can assist tourists in their travels with wayfinding, information about locations of interest and several other tricks up its