The general benefits of digital signage are easy to imagine, starting from higher sales, brand awareness, sales, and customer engagement. These and many others are clear at hand, but have a closer look at just how impactful they really can be to a brand’s success. For instance, one interesting statistic shows that a staggering 86% of customers say they would gladly pay for better customer experience. This number has significantly changed in the past as more and more methods o

There is no question about the superiority of digital signage over traditional media. However, the more important question we should focus on is just how far ahead it is, and what the impact of digital signage is on today’s world. With a brand new year ahead of us, let’s take a quick look at the past and see just how far digital signage has come, and perhaps more importantly, how far it is going to go in the future. Additionally, it’s important to keep the bigger picture in m

Digital signage is powerful tool which helps influence customer thinking and behaviour. It helps pull in your audience, but there is a great deal of work required for it. A digital display with fun content can engage people, but you’ll have to do a lot more if you want to draw an entire audience of people to you. For this, we turn to digital marketing and how to utilized it to help your business grow. Keep in mind that, in a way, digital signage is a conduit for your digital

In the constantly advancing world of digital signage, the past month has been mainly about recollections of 2017 as the year slowly draws to its end. Some great digital signage news this month: statistics, research for the past year, as well as announcements for the upcoming one are quickly emerging, and we have summed them all up in this post. Starting from research conducted by Technavio on the transparent digital signage industry, you can also take a look at some enticing

In the constantly advancing world of digital signage, the past month has been mainly about recollections of 2017 as the year slowly draws to its end. Some great digital signage news this month: statistics, research for the past year, as well as announcements for the upcoming one are quickly emerging, and we have summed them all up in this post. Starting from research conducted by Technavio on the transparent digital signage industry, you can also take a look at some enticing

Cotação das ações da empresa, um índice relacionado ao seu setor, o aumento do dólar ou últimas novidades da indústria nacional: se você pretende agregar qualquer uma dessas informações financeiras na sua sinalização digital, este guia é exatamente para você! Aqui você vai aprender como utilizar os aplicativos para exibir conteúdo atualizado. Se você já é usuário de OnSign TV, sabe que utilizar a plataforma é moleza! O difícil mesmo é montar a campanha de maneira criativa com

The world of digital signage provides many ways for you to reach your target consumer, one of which is the use of the digital display most people carry in their pockets. By relying on the wide spread of smartphones, your digital signage campaigns can reach a broader audience on a more personal level. Mobile devices provide many benefits when combined with digital signage, of which only some are easier interactivity, access to more information, and an easier method to track an

There is no shortage of engagement tools in the world of digital signage. We have social media, video walls, interactive displays, mobile devices, apps, and much more! Those are all tools you can use, but how are they best used, and which examples should you follow when planning your own highly engaging digital signage campaign? Additionally, you’ve seen there are many engagement tools available, but is it mandatory to spend money and time on all of them? #1 Narrow your focus

Once you’ve chosen the best hardware and location for your digital signage, the next critical step for an effective campaign is epic content! You can create the content yourself following certain guidelines, or you can turn to tools which simplify the content creation process. There are all sorts of tools available online, both free and paid versions, which can help you in more ways than one. Naturally, you should look into using multiple tools to create versatile digital sig

The fourth quarter is upon us, which means the stats for the previous one are up on display! Additionally, check out unique digital signage campaigns and investments the big brands like McDonald’s and JCDecaux are working on. Aside from Q3 showing promising results, there are quite a bit of useful tips out recently in the digital signage world, tips you can definitely use. Starting from elaborating the way smart billboards work, to methods of gathering analytics to enhance yo