At its optimal power, digital signage advertising engages viewers, instructs them how to act and provokes a positive result for the corresponding business. The vast majority of digital signage uses aim to enhance the success of sales and profit, be it in the long or short-term. In this case, digital signage is directly used to advertise products or services and there are various strategies and tips which can help you do it more effectively. Digital signage advertising can be

A movie theatre is an amazing place. People visit it to have fun and experience something new and thrilling, and as of late, they have learned to expect greatness from the moment they set foot through the entrance. Many methods are used to accommodate to this customer expectation: snacks, drinks, comfortable even reclining seats, pleasant music in the lobby, and so much more. One newer method is the use of digital displays to enhance navigating, wayfinding, comfort and overal

As 2017 slowly draws to a close with only a couple of months remaining, many predictions are emerging about the status of the digital signage industry in 2018. Several trends have developed over the course of the past months, and are likely to keep improving in the year that awaits. The overall availability of digital signage to users has grown immensely. This, combined with the adaptive nature of digital signage explains why more and more people can not only invest in it, bu

Location-based advertising pinpoints the location of a consumer and provides advertisements which are specific to that location. It has been around for quite some time and has enabled marketers to reach their customers in a more direct way. This is a great way of advertising, but it has been primarily aimed at the internet world and mobile devices. Sadly, not much focus has been cast on digital signage, which is hardly a surprise. Digital displays are nowhere near as mobile a

The field of transportation is one of the best industries for digital signage as there is no shortage of uses for displays in buses, trains, stations, and especially airports. Being one of the most crowded areas of the transportation world, airports welcome a tool which can guide and inform thousands of travelers daily. With that in mind, airport digital signage has many possibilities! You are most likely familiar with many great reasons and uses for digital signage in public

Many interesting news for the digital signage world have emerged in the past weeks. For a start, the annual NYC Advertising Week is behind us, leaving many topics and discussions in its wake. Meanwhile, the NYC Digital Signage Week is approaching and will surely bring even more topics and news tailored to the digital signage world. Among the useful stats and good news, including a new method to attract customers to your digital signage content, it is important to mention the

Retaining an existing customer is more important than getting a new one – for any business. Sadly, many focus so much on attracting new customers, that they often leave the existing ones on the back-burner for too long. This can be a deadly mistake. Once having turned a prospect into a paying client who shows interest and loyalty, do not make the mistake of assuming that you should no longer cater to that customer. Instead, once your strategy to obtain a satisfying number of

Digital signage is an awesome tool to channel content to a wide amount of people. It is much discussed how digital signage can be used and what type of content you can display, but rarely directly about how to actually create it. Whilst every industry has unique content creation methods, there is one type of content that can be utilized in most cases. Live content offers a variety of information for longer periods of time which helps not only to provide current data to your v

With the constant developments to the digital signage world, we have researched the recent events on a varying spectrum, going from general digital signage news such as the formation of partnerships all the way to using digital signage to save lives and help in a post-disaster setting. In light of recent events, such as the hurricane disasters hitting Texas and Florida, the power of digital signage has never been more important. Hurricane response highlights the power of Out

Neste mês, compilamos uma variedade de notícias sobre sinalização digital, que tratam desde novas parcerias no setor, até a utilização da rede de telas em um cenário pós-desastre, à exemplo do que aconteceu com os furacões no Texas e Flórida no último mês. Fica evidente, à luz dos eventos recentes, que o poder da sinalização digital nunca foi tão importante e decisório quanto hoje. A resposta ao furacão destaca o poder da mídia fora de casa O poder da sinalização digital em s