Customer loyalty is one of the key drivers of success in business. It is more expensive to gain a new customer than to keep an existing one. By understanding and nurturing your customer base, you will ensure they return to your business in the future. When it comes to strengthening customer loyalty, there is no better ally than digital signage! Although, while a powerful tool for reaching your consumers in itself, the majority of the work lies in the ability to use it properl

While it originated as an externally used medium, digital signage also shines when directed at the inner corners of your business. Through the variety of tools available in digital signage software, your internal display network will help keep everyone on the same page and build a stronger sense of community for your staff. There are plenty other advantages digital signage can provide. It all depends on what your corporate structure values most. So take a look at some of the

Every business is unique Here, we’ll focus on the uniqueness of your business across the many available media channels. Very few businesses give their 100% at each and every media platform online they set their eyes on. Some aren’t particularly active on Twitter, but run an incredibly successful and informative series on YouTube. Others perhaps never consider writing a LinkedIn post, but their podcast game is on point. Whatever the focus is at your business, you can connect i

It’s difficult to believe we’re already setting foot into the final quarter of 2022. How time flies! We can already see the massive improvements and recovery Out-of-Home has gone through since the year’s beginning. Plenty of good months are now behind us, and September was no different. Before we dive into what transpired in the recent weeks, including important city-wide decisions, tips on 3D ads, and some interesting stats, we take notice of an important event coming soon:

Digital signage is an excellent asset to list up your products, services, or a give a convincing reason for any passerby to set foot into your business. Some businesses thrive on providing a wide variety of products. Others thrive on fewer, or even only a single one! In this case, providing a well-designed demo of the product or service through your digital signage can make all the difference. Here are a few tips to bring to light the best of your offers! Feature the main pro

Although a highly beneficial investment, digital signage has the potential to cause more harm than good if used ill fittingly, just like any other tool. This is often the case with businesses which invest in it with certain misconceptions in mind. Of course, this shouldn’t discourage anyone from venturing into the medium of digital signage. It simply highlights the need to be mindful about potential pitfalls and being aware when you might be approaching trouble. With this in

This month in digital signage, we have plenty to talk about! For a start, Lyft expands its ad business further into the Out-of-Home industry. This expansion makes sense as a recent study shows consumers find DOOH (Digital Out-of-Home) to be more trustworthy than other advertising mediums. On the topic of hardware and technology, the average pixel pitch size for LED displays is dropping, predominantly in China. Meanwhile, Germany is switching off digital signage after 10PM. Le

Tourism is an industry whose consumers thrive on discovery. Digital signage is the perfect tool to fit into the mix. It can deliver information quickly and present it in an aesthetically pleasing fashion. For a start, simply section your display into different parts which highlight local points of interest and share important information the travelers don’t know yet they need. Let’s dive right into and discover the best ways digital signage helps businesses involved with tour

QR-codes offer a bridge between your digital signage and the customers’ smartphone. As they’re becoming more popular with each day, especially with the impact and impression of the pandemic, QR-codes and digital signage have become a powerful duo to take advantage of. They make more elaborate content elements simpler and easier to access by the viewer. Additionally, they play a big role in customer engagement, product information, and building customer loyalty. Lastly, if you

Digital signage is an exquisite tool that can help achieve pretty much any goal for your business. Although not primarily designed for this, it is also an awesome tool for building an ambiance within any establishment. In this article, we’ll explore a few possibilities and share some tips on creating the perfect ambiance with digital signage. Use digital signage as lighting Of course, a display may not be the perfect lamp to do your work under, so don’t take this approach to