Although many aspects of digital signage and Out-of-Home in general suffered since the start of the COVID-19 pandemic, we can’t deny how certain others stood out and blossomed. Of course, as new technologies develop with applications specific to the times ahead, they’re bound to succeed. But we must not ignore the already-existing aspects of digital signage which managed to pull through and in some cases even shine in this difficult time. Besides technology, content is anothe

Geofencing is a marvelous tool for location-based campaigns. You may have heard of it and know it’s commonly used in campaigns targeted at smartphone users. While digital signage might not come to mind immediately when someone mentions geofencing, there is a certain magic that happens between these two components. You might be wondering how they work together, or even how location matters for a display! If that is the case, read more on location-based advertising and its rel

Programmatic is the future of advertising. If you’ve ever placed an online advertisement, or boosted a Facebook post, it’s likely you’ve experienced it. We’ve already run through everything you need to know about what programmatic advertising is, how it can impact the digital signage world and the benefits it provides. We’ll briefly recap the very meaning of this buzzword again, and then dive into what the future might hold, especially for digital signage. You might say that

A while back, we showed you some epic tools to use when creating your digital signage campaigns. And while these mostly focused on enhancing the link between digital signage and social media, they could all provide valuable data and allowing you to learn more about your audience. This time, we’ll focus more directly on content creation and examine content centric digital signage tools. You’ll discover tools which easily bring visual content to you, enhance and even animate it

Self-driving vehicles are a definitive part of the future and most of us have already gotten used to the idea that they will one day dominate the highways and roads. They do have their pros and cons, but ultimately, their numbers are and will continue to increase. Still, while they surely will flip the transportation industry upside down, they’ll make an impact on many other industries as well. Most importantly, we are the ones to question how self-driving cars will impact th

In a dynamic world as ours, digital signage is a promising medium for advertising and distributing information. You can find digital signage at retail stores, airports, restaurants, conference rooms, banks, museums, and hotels. Growth of this market mainly depends on how much and when information is viewed by individuals at different locations. Digital signage has seen major deployments in the retail sector. Primarily as it offers the ability to change content on the signage

AI has made an impact on the way we live in more ways than one. For some time now, it has been infiltrating the digital signage world as well, changing it and offering new opportunities to its users. Today, we focus on those opportunities and see the most important facets of the union between digital signage and artificial intelligence. Immediately, you arrive at the conclusion that AI would enhance digital signage by using all the information it has to work with in order to

Programmatic digital signage is this emerging buzzword. You’ve most likely come across it in the recent months. We will go in-depth on the definition later, but before we do, note that it’s a very wide concept which covers several different areas. This is quite similar to the style of the definition of digital signage itself. It covers many things. Thus, in short one could say programmatic digital signage refers to the process of automation within the realm of digital signage

Smart furniture has become a recent buzzword. Although it gained its fame and popularity through its indoor applications, smart furniture has spread outdoors as well. It has been around for quite some time now, but it is suddenly gaining momentum and becoming more and more adopted around modern cities. What exactly is smart furniture, what are its advantages, why is it spreading like wildfire, and also why is it likely to become an integral part of our future. What is smart f

For quite some time now, digital signage has been spreading throughout the public space with various engagement types at various locations. In the recent years, digital signage has expanded to yet another noteworthy spot in the field which is yielding promising results. A commonly known fact is that vehicles eventually move away from bystanders. Therefore, logic would imply that whatever you mount on it would move away as well. Shocking. Traditional signs don’t cost that much