As it uses less power than standard displays, and possesses several other benefits which we’ll cover below, e-paper has become a common sight in the realm of Out-of-Home advertising. Here are a few reasons why you should consider adopting it in your own business, even if you already run content through standard digital signage technology.

While the norm is to create campaigns meant to last for weeks, you may utilize content which refers to real-time events. Set up content reflecting the weather at any given moment of the day.

If you’ve driven around town or gone to a train station recently, you will probably have noticed a lot of digital signage. The phrase...