If you’ve been on the internet in recent years, it’s very likely you’ve heard of TikTok and its popularity. Initially, it polarized with many describing it as just another fading trend, or an app which will soon die out like others before it. It’s not up to us to discuss opinions or predict the unpredictable future of TikTok. Instead, we focus on its potential and benefits when it comes to digital signage! TikTok has been around long enough to prove that it can be a highly va

Artificial Intelligence has been the talk of the internet in recent months. It has been a hot topic for many years, but only recently has it really taken off as more widely-spread uses started emerging. While AI is a fascinating concept, what matters for us is its use in the digital signage world to elevate the industry. Some of the main uses include data collection and real-time application. There are also various uses of AI for content generation. OpenAI and ChatGPT focus o

Digital technology has come a long way. Today, there are endless types of digital displays to choose from. Instead of attempting to suggest the best digital display you should buy, we thought it would be more useful to learn to identify the hardware features you need the most. With that knowledge, you may dive confidently into product specifications and know precisely what you’re looking for! The latest high-tech features are tempting to have, but each of them balloons the co

If only all LED displays and all LCD displays were the same, this question would have a simple answer. That is not the case. Hence, we must take a deep dive into how an LCD/LED display works and what sets the two apart. Once we cover the basics, we’ll see specific contexts through which you can establish which suits your needs best. Let’s get started! How does an LCD/LED display work Both LCD and LED displays rely on liquid crystals to create an image. The main factor which

With each passing year, new trends emerge in every industry and field. With digital signage being closely tied to digital marketing, it’s important to pay attention to emerging trends which bind them. As the world develops certain expectations about the digital marketing space, businesses which use digital signage can tap into them to build stronger connections with their target audience. With that in mind, here are upcoming digital marketing trends for 2023 worth knowing abo

Valentine’s Day is coming up in a few days. While not the biggest holiday of the year, it’s still a big opportunity to create the spirit of gifting, offer special discounts, bring a boost to sales, and overall build a stronger connection to your audience. Though it’s just a few days away, there’s still plenty of time left to build fun and engaging campaigns for the special day. Here are a few ideas to get the ball rolling! Make the day really special Valentine’s Day is a spec

The first month of the new year is already behind us. Recent stats tell us that we may look forward to in the remaining eleven months ahead of us! In this news set we take a closer look at the impact of digital signage and how measurable it is. We’ll also examine AI more closely to see if it’s a threat to creatives in Out-of-Home advertising. Lastly, ISE 2023 is coming. In case you’re attending, we hope you’ll stop by the OnSign TV booth and say hello! High hopes for 2023

Getting through to a target audience with digital signage requires a good dosage of creativity. Even cutting edge tech such as 3D Digital Out-of-Home is often described as heavily reliant on the creative aspect. We already covered many creative and unique use cases which might just get your gears turning. Now, we dig deeper and talk about specific creative ways to use digital signage in your next campaign! Share more about your brand Digital signage software provides easy way

Nothing beats quality digital signage content. A common crux is getting people to look at it! Flashy and colorful content can do the trick. Yet then it stands out for all the wrong reasons. Instead, consider ways to attract attention with digital signage without weakening the quality or impact of your main content. Here are a few ways to improve it! Include remarkably appealing content Sales information and special promotions can be made interesting only up to an extent. It i

During 2022, we wrote up several guideline posts to help you create, organize, and publish your content with the OnSign TV platform. At the start of a brand new year, it’s time to put that knowledge to use and begin to prepare your 2023 digital signage! Build loyalty programs January is an important month for any business. As customers start fresh on their resolutions and plans for the next 12 months ahead, they break their patterns of behavior and adopt new ones. At least th