Digital signage is a versatile tool with plenty of integration possibilities. You’re likely familiar with its association with social media and online marketing. But are you aware of other technologies compatible with digital signage? From touchscreens we’re used to, to motion sensors, and unique software-based capabilities, there are quite a few possibilities waiting to be discovered. Beacon technology Beacons are small wireless devices which use Bluetooth technology to tr

The primary purpose and benefit of using digital signage CMS (Content Management Software) is to help you with content management wherever possible. And, indeed, running a strong and an effective digital signage strategy requires a lot of work. For a start, you’ll do a significant amount of content creation from scratch, transforming data into content—a task OnSign TV can help you with—and deploying all of it to the target audience at the appropriate time where it will make t

Artificial Intelligence has been the talk of the internet in recent months. It has been a hot topic for many years, but only recently has it really taken off as more widely-spread uses started emerging. While AI is a fascinating concept, what matters for us is its use in the digital signage world to elevate the industry. Some of the main uses include data collection and real-time application. There are also various uses of AI for content generation. OpenAI and ChatGPT focus o

If only all LED displays and all LCD displays were the same, this question would have a simple answer. That is not the case. Hence, we must take a deep dive into how an LCD/LED display works and what sets the two apart. Once we cover the basics, we’ll see specific contexts through which you can establish which suits your needs best. Let’s get started! How does an LCD/LED display work Both LCD and LED displays rely on liquid crystals to create an image. The main factor which

3D Digital Out-of-Home is an impactful way to bring a campaign to life. Whether they’re simple designs which highlight the three-dimensional effect, or a full on anamorphic illusion, these creative designs truly bring creativity to life when the content appears to actually leave the confines of its display. Because of this visual impact it’s no wonder the demand for 3D DOOH is growing rapidly and is becoming recognized as an opportunity for brands to attract attention. Here,

Typically referred to as the 3D Out-of-Home billboard, there have been several jaw-dropping 3D outdoor ads and campaigns which truly made you believe there was another dimension within the billboard, if you looked at them from a certain angle. This can be the case even with static billboards, but when it comes to digital, they become all the more believable. These 3D outdoor ads are, of course, only illusions, but fascinating at that nonetheless. Who knows, they might even be

The Out-of-Home advertising industry is recovering from the initial blow of COVID-19, much like many others. But while the pandemic has slowed its growth as an industry, it drove more attention on the programmatic side of it. Before we dive into just how programmatic Out-of-Home may have accelerated through COVID-19, and how it might prove helpful on the road to recovery, we first define what it is. Out-of-Home primarily consists of digital signage, which includes digital dis

Working hand-in-hand, digital signage and mobile devices offer plenty of clear benefits which yield stellar results. Since we’ve already seen just how beneficial this union is, now we seek to understand why it’s so powerful. What is it about this combination that makes people whip out their smartphones and choose to connect them to your display? What is the end result you should hope for once this interaction begins? Is there a clear sign that tells you when you’re using mob

While 2020 has proven to be a challenging year for the Out-of-Home industry and digital signage, it hasn’t prevented it from moving forward and pushing several tech developments into the field. In fact, we’ve seen some solutions emerge and grow specifically because of COVID-19 shaking up the world. While these COVID-19-centered solutions are certainly worth noting, let’s not forget about other advancements coming to us in 2020. Take a closer look! Light blocking tech developm

Touchscreens have become a significant part of our every-day lives, both outdoors and indoors. Even though COVID-19 may have altered our view and behavior around them, touchscreens aren’t going anywhere anytime soon. While COVID-19 can indeed be transmitted through interactive displays, given the elementary services they fulfill at banks, stores, and other establishments, it’s not realistic to expect or demand everyone to suddenly stop using them. Of course, it also isn’t re