Using the Dynamic Composition , you can quickly stack visual elements of different types together to create a unique digital signage...

Another December is coming up, and with it another holiday season! It’s an exciting time for content creators of any kind as new opportunities for engagement and fun emerge. In this article, we’ll cover a few holiday themed digital signage ideas for 2023. Some, you’ll find to be more fitting for your business than others. The best use cases are likely going to come to you after a few brainstorming sessions! Holiday content unique to you There are many splendid uses for holida

A strong call to action tells the viewer exactly what the next steps are. Still, the text alone is not enough to actually get the viewer to act. It’s important to be aware of the timing, context, and the way the call to action is received by the viewer. With digital signage being such a powerful tool for conveying many messages in a small window of time, it can be tricky to nail it. Let’s dig into it and establish a better understanding of how to construct a truly compelling

The month of Halloween is upon us! Before the hauntings and trick or treating starts, we still have a few weeks left to prepare and wow everyone walking through the front door. With that said, take a look at some quick and easy ways to utilize digital signage for Halloween in 2023! As you’ll find, some things you can do within a few minutes, while others are for those among you who want to take the Halloween spirit to the next level. Countdown clock Counting down to any big e

Every piece of content which appears on your digital signage channels transmits a message. Whether that’s the message you intend to send out or not is a very important thing to consider! A high quality ad without a call-to-action will not be as impactful as it could be. And unconvincing and poorly-written testimonials won’t do much to convince anyone to give your business a chance. We’ll dive into other examples which paint a picture on the way digital signage influences cons

When it comes to digital displays, more is not always better. In some contexts the number of displays significantly increases your return on investment. But that is predominantly in very specific contexts. Usually this goes for video walls. Meanwhile, for a small business looking to spend carefully, it’s important to know just how many digital displays are needed, from the entrance of the store all the way to the employee break room. To start, we define the purpose of each d

Mistakes are bound to creep into your work at one point or another. They turn into a major concern when they simply cannot be excused by the viewer. Digital signage mistakes where the content becomes illegible, for instance, cause the greatest damage because the viewer can’t read the message directed at them! In hopes of helping you weed them out, we’ve compiled a long but quick-to-go-through list of digital signage mistakes! Let’s start with the design. Cluttered and confusi

Any form of advertising and most particularly Out-of-Home advertising is most effective when the core message is created with an exemplary person in mind. The message speaks to the needs of the target customer. That’s when they feel understood and thus are driven to act and respond to it. There is no complicated science behind targeted messaging in OOH when you know who you talk to. Know your audience and adjust your language accordingly. It can, however, be an impossible tas

As any investment, digital signage impacts your profit in multiple ways. For a start, there are fixed costs at the investment stage, such as the hardware and software components. Then, there are continuous costs of maintenance, power consumption, and recurring payments for software. In this article, we’ll focus on all of these ways and how your overall revenue and profit are affected by digital signage, in both the positive and negative sense. We’ll discuss the costs in detai

There are a few ways to become THE place in town everyone visits regularly. Some businesses are known for their cutting edge offers and frequent new arrivals. Meanwhile, there are places which radiate with comfort and a sensation of visiting a second home. This benefit is added on top of the quality of service and products you provide. It’s certainly the easiest to spot in restaurants and coffee shops. In order to connect to the community and be the local favorite everyone re