Any form of advertising and most particularly Out-of-Home advertising is most effective when the core message is created with an exemplary person in mind. The message speaks to the needs of the target customer. That’s when they feel understood and thus are driven to act and respond to it. There is no complicated science behind targeted messaging in OOH when you know who you talk to. Know your audience and adjust your language accordingly. It can, however, be an impossible tas

July brought exciting surprises in the digital signage sphere. In fact, a literal brightly-glowing sphere was one of them, as we saw the MSG sphere activate for the Fourth of July festivities. While we’re on the topic of technology, we also spotted some wandering ad-carrying robots, but more on that later! With July coming to an end, we have now made a solid step into the second half of 2023 and a mid-year check-up on the industry is in order. Lastly, we have some safety pre

Outdoor advertising has come a long way in the past decade. With its growth, we’ve had the pleasure of seeing many exciting and impactful digital signage trends emerge. Some trends only remained at the trend stage before their light faded. But others embedded themselves as permanent additions to the industry. As we move forward, they continue to expand continuously and they’re worth adopting in your own efforts. Let’s take a look at some of the biggest! Cloud based solutions

As any investment, digital signage impacts your profit in multiple ways. For a start, there are fixed costs at the investment stage, such as the hardware and software components. Then, there are continuous costs of maintenance, power consumption, and recurring payments for software. In this article, we’ll focus on all of these ways and how your overall revenue and profit are affected by digital signage, in both the positive and negative sense. We’ll discuss the costs in detai

The primary purpose and benefit of using digital signage CMS (Content Management Software) is to help you with content management wherever possible. And, indeed, running a strong and an effective digital signage strategy requires a lot of work. For a start, you’ll do a significant amount of content creation from scratch, transforming data into content—a task OnSign TV can help you with—and deploying all of it to the target audience at the appropriate time where it will make t

As we eagerly welcome another summer season, take a look at the news we considered of particular interest this June. First, the Out-of-Home industry has been stuck at a low percentage of the global ad spend for years. This month we talked about why that is and how we may overcome it. In technology, LCD development is steadily admitting defeat as newer technologies continue to take over demand. We also took a glance at what exciting sights InfoComm brought us this year, along

Whenever summer comes around, it brings us an exciting season with new opportunities, both in business and personal life. In hopes of taking advantage of them, we’ve compiled a compact list of content elements to include in your summer digital signage to engage your audience and enhance the summer season’s joy. Additionally, you’ll find content ideas useful to anyone who glances at your displays, in particular the average local passing by your store. Highlight summer activi

Digital signage truly feels at home in any environment centered around knowledge. In fact, when it comes to higher education, more opportunities arise as the target audience is very open to input. As we know, higher education students are typically more self-motivated and focused on pursuing new opportunities, their own interests, and activities in general. As such, they appreciate and respond to precise messaging more than high school students, for example. This makes them t

We’re wrapping up a strong month for digital signage, having the pleasure of seeing very positive numbers, predictions, as well as exciting tech, as usual! It is now confirmed that the beginning of 2023 provided powerful results, despite tough challenges which emerged with the year’s beginning. This month, we learned a bit more about the digital part of Out-of-Home and the future of the DOOH market. To accompany the numbers which confirm its power, we also had the pleasure of

There are a few ways to become THE place in town everyone visits regularly. Some businesses are known for their cutting edge offers and frequent new arrivals. Meanwhile, there are places which radiate with comfort and a sensation of visiting a second home. This benefit is added on top of the quality of service and products you provide. It’s certainly the easiest to spot in restaurants and coffee shops. In order to connect to the community and be the local favorite everyone re