In the world of marketing, there have been so very many forms of advertising. Given their endurance and relevance over the decades, they truly deserved to be referred to as traditional. The term itself holds great importance with traditional advertising still being very much relevant. Digital signage is a relatively young member of the group, but there is no doubt it is here to stay. It is yet to reach its peak as it consistently grows and expands at a rate greater than that

In order to benefit from some advanced features that OnSign TV offers, your digital signage player needs to allow access to functions that are normally restricted to regular applications. Rebooting, powering off, remote view and remote updates require privileges that the Android operating system does not afford to regular applications. If you are using a professional digital signage player from IAdea, this is not an issue, as we have worked with their engineering to make sure

A good digital signage message is like a traffic sign. It should be understood instantly and without much ambiguity. We all know the 5-second rule as the socially accepted duration of how long food can spend on the ground and still be consumed without seeming gross. It serves as a good rule of thumb for conveying meaning through quick messaging on your digital signage as well. The challenge is to tell a whole world or meaning to the viewer in merely a few words. It’s a tricky

The vet office is certainly not the most exciting environment for a pet owner, let alone the pet. However, using digital signage at the vet is a great way to enhance that experience. Digital signage can provide invaluable information to pet owners to ensure their companions stay in peak shape and health. Apart from directly providing information, it is also a means to inspire and open up new possibilities. As you’ll see below where we’ll discuss ways to use digital signage to

The second quarter of 2024 is here, and we already have a success story for the first one that confirms how Out-of-Home grows consistently! We take a closer look at a Coca-Cola campaign which perhaps didn’t make the splash it hoped to, as well as what farmers can teach us about selling Out-of-Home advertising space. Lastly, we focused more on technology this month on the blog, so we’ll do a quick recap of everything you need to know from that realm. Before all that, however,

Positivity can be a driving force for extraordinary success. We’ve all had days when it feels impossible to find. We’ll go over a few simple ways to sprinkle a bit of positivity in your every-day digital signage and elevate consumer mood. You can include it as an occasional full-screen content element or simply devote a section of the display for this purpose. From simple ideas such as inspiring quotes to more complex topics such as local fundraisers, explore the possibilitie

3D digital signage has been the new kid on the block in recent years, and it’s experienced quite the growth. To the point where the industry and the consumer audience is fairly used to seeing it now. Over the years, we covered many examples of it, as we shall within this article. They’re truly phenomenal and spark the imagination around new possibilities in the field of digital signage. But on a more important note, we must explore what potential it holds for smaller business

If you’ve ever designed a campaign, you know how time-consuming it can be to perfect its appearance. Digital signage apps offer a simple way to upgrade your content, designing information in an appealing way without you having to do the designing yourself. Below, we have compiled five main app categories that are certain to meet the expectations of your target audience. They may be served alongside your main content or even be at the forefront. Before diving in, we must lay

Just like that, the first quarter of 2024 is all wrapped up! While we don’t have big industry updates for it just yet, we do have updates from the entirety of 2023, now that the stats analysis and collection is complete. Furthermore, we look to the future as Wendy’s announced an exciting experiment they’re looking to implement in 2025. We also have exciting news about InfoComm 2024 to share, alongside intriguing digital signage world records to talk about. Let’s go! Price-cha

We like to showcase digital signage uses which aren’t ubiquitous or obvious to all. One such excellent environment for digital signage which not many think about are senior care homes. Senior care homes have many areas with different audience types. For a start, the content can be aimed at residents with the goal to structure and enhance their day. Visitors can be informed on the daily proceedings, directories, or other important information they could require. There are also