Digital signage is no stranger in aiding healthcare providers do their important work. Now, we expand our view further down the line to digital signage in pharmacies. They’re far less hectic than hospitals and clinics, but there is still much information to share in this particular environment. From promoting seasonal medication, to providing helpful tips and guidelines, take a look at several ways digital signage can help pharmacies in serving their customers! Product and se

Digital signage offers a quick way of highlighting the benefits of any product or service you’re offering. When it comes to upselling, your task is to do exactly that! You need to justify why the customer would be wise to buy a more expensive variant of a product or a service. Apart from ways to upsell via digital signage, we’ll also mention cross-selling and the best ways to make the viewer comfortable in making an additional purchase. As you’ll see, the biggest challenge is

Emergency signage is a type of digital signage content you should always have at the ready, but hope to never have to use. As its name suggests, this type of content only comes up in emergency situations with its main purpose being to bring the viewer to safety. Depending on the nature of the emergency situation, instructions may vary. Thankfully, digital signage is extremely versatile and can adapt to each and every situation. In this article, we’ll lay out guidelines for di

June was an exciting month for digital signage. We got an influx of new tech and highlights from InfoComm 2024. We’ll tell you all about it below! In other news, McDonald’s tried its hands at testing with AI for a few years yet is now taking a break from it. Another exciting bit, this month marks the first programmatic purchase of a 3D digital ad. McDonald’s takes a small break from AI Since 2021, McDonald’s ran AI-based testing across around 100 of their locations. The idea

Combining motion sensors with digital signage is a road to exciting new possibilities. It offers new ways to collect information you can use to enhance your business efforts. They also provide additional means of engaging consumers and displaying content at the perfect time. Through our integration with Nexmosphere, OnSign TV software can help you implement all sorts of interactive content experiences via button triggers, proximity sensors, air gestures, and more. Let’s explo

This article explores how businesses can use digital signage to evoke a specific sensation and impression upon the viewer. In short, you’ll learn several ways for creating a specific vibe through digital signage! We previously covered using digital signage to create a comfortable ambiance, but that can only be one example of setting the tone. For instance, it’s important to identify the desired sensation for a particular space. Cozy for coffee shops, vibrant for gyms, peacefu

Catching attention with digital signage is not all that difficult. It is catchy by design. What’s important is how to use this attention once you’ve obtained it. This is where quick messaging and communication within seconds becomes crucial. We’ve talked a bit about a general 5-second rule which acts as a guideline for content which is quick to understand. We went through some methods of quick messaging on digital signage, including quick wording, clear visual elements, using

The use of digital signage screens in bars is typically limited to entertainment. A bar is a place where people often come together to watch sport events. If not in the foreground, music videos are also often seen in bars. Still, there is more which can be brought to the screen in bars and pubs. While digital signage already offers great benefits with this type of content, there is more to discover! Entertainment enhancement Sports, games, trivia challenges, or interactive

This month, there’s quite the variety in the news. Some of it is exceptionally good and exciting, but we also have a bit of bad news which inevitably has to appear from time to time. Staying on the positive side of things, this month we discovered that Out-of-Home saw an extraordinary first quarter of the year. In fact, it was the best one to date! Furthermore, InfoComm 2024 is right around the corner, and OnSign TV will be presenting. If you’re planning on going, below we’ll

The maintenance of your digital signage setup is an important factor for the long-term success of the investment. While keeping your hardware functional is a big part of it, so is the software and content side of it. In this article, we’ll cover both of these areas and highlight what you can do to prepare for any maintenance challenges which may happen later down the road. Regular hardware inspections It’s extremely important to check up on your hardware in case it’s outdoor