Outdoor advertising has come a long way in the past decade. With its growth, we’ve had the pleasure of seeing many exciting and impactful digital signage trends emerge. Some trends only remained at the trend stage before their light faded. But others embedded themselves as permanent additions to the industry. As we move forward, they continue to expand continuously and they’re worth adopting in your own efforts. Let’s take a look at some of the biggest! Cloud based solutions

As we eagerly welcome another summer season, take a look at the news we considered of particular interest this June. First, the Out-of-Home industry has been stuck at a low percentage of the global ad spend for years. This month we talked about why that is and how we may overcome it. In technology, LCD development is steadily admitting defeat as newer technologies continue to take over demand. We also took a glance at what exciting sights InfoComm brought us this year, along

We’re wrapping up a strong month for digital signage, having the pleasure of seeing very positive numbers, predictions, as well as exciting tech, as usual! It is now confirmed that the beginning of 2023 provided powerful results, despite tough challenges which emerged with the year’s beginning. This month, we learned a bit more about the digital part of Out-of-Home and the future of the DOOH market. To accompany the numbers which confirm its power, we also had the pleasure of

April was a relatively calm month in terms of news. Of course, there is still enough to talk about. While we didn’t run into jaw dropping statistics, we did encounter news of upcoming events, cue plans for InfoComm 2023, as well as a few beneficial tips in various fields. One such topic was easier billboard permits. In our weekly articles we discussed the hidden benefits of digital signage that are at times more important than the obvious ones. Lastly, the topic of technology

The first quarter of 2023 is behind us! As usual, at this time we get a clearer insight of what the three-months old year is going to hold in stock for us. We also saw promising research supporting the ability of outdoor advertising in influencing consumers’ actions in the real world. Furthermore, additional information about the potential of AI in the digital signage world continues to emerge. We’ll discuss future investments in digital signage, along with a very dazzling us

With each passing year, new trends emerge in every industry and field. With digital signage being closely tied to digital marketing, it’s important to pay attention to emerging trends which bind them. As the world develops certain expectations about the digital marketing space, businesses which use digital signage can tap into them to build stronger connections with their target audience. With that in mind, here are upcoming digital marketing trends for 2023 worth knowing abo

The first month of the new year is already behind us. Recent stats tell us that we may look forward to in the remaining eleven months ahead of us! In this news set we take a closer look at the impact of digital signage and how measurable it is. We’ll also examine AI more closely to see if it’s a threat to creatives in Out-of-Home advertising. Lastly, ISE 2023 is coming. In case you’re attending, we hope you’ll stop by the OnSign TV booth and say hello! High hopes for 2023

This year’s Digital Signage Experience was a big success! Once again it offered an opportunity for the digital signage industry to come together. Among the many activities which took place at DSE 2022, particularly noteworthy were the Digital Signage Experience Awards (DIZZIE). This awards program recognizes digital signage installations and campaigns around the globe which challenge existing standards and push the industry forward. Take a look at some of the winners which tr

The end of November is here, and the end of 2022 is not far away anymore! As we usually do at the end of the month, let’s take a look at exciting news from the digital signage world! This month, this includes a grand celebration of successful innovations. Also a glance at how the much-awaited Digital Signage Experience event did. Lastly, in time for the largest sports event, OnSign TV released brand new World Cup apps, ideal for any business with an audience of sports fans. J

Aiming to deliver the “ultimate combination of networking and education for the digital signage industry,” DSE 2022 is very likely to meet the many expectations and hype which has been building for almost a year! With more than 50 speakers across dozens of sessions, DSE will offer many opportunities for education and access to the latest and most valuable information in the industry. These sessions will focus on content, DOOH, public spaces, restaurants, retail, strategy, and