In the US, February is always marked by an important event we all know and love. With that in mind, we examined Super Bowl ads with the question “Is it really worth it to invest millions for a 30-second ad?” Alongside others that emerged this month, we covered the highly important topic of accessibility when it comes to digital signage. Let’s get started! Super Bowl ads dominating in 2024 Super Bowl is a big event, especially for the world of advertising, as it offers a platf

January, the first month of 2024, already flew by, and we have an exciting box full of information to open already! For a start, as 2024 will be a big year for politics in the US, we’ll take a look at tackling the specific and sensitive challenge of political Out-of-Home for advertisers. We also ran into a neatly packaged guide to programmatic Digital Out-of-Home you’ll find immensely useful. We’ll also go over some industry predictions for the year ahead, as well as exciting

The world is moving faster than ever, with ad spending rising, AI giving us new possibilities every day, and the potential of digital signage being greater than ever! A few year’s back we might have said that digital signage would be a valuable asset to your business. A perfect addition to your content-creation toolbox! But at this moment in time, things are quite different. In fact, it is pretty much a guarantee that if you’re a business with a storefront, utilizing digital

The biggest trends are relatively easy to predict. Social media will grow, AI will develop further, and digital signage will generate more profit! Oh, and new eco-friendly solutions will emerge. Now that we’ve covered the main digital signage trends in 2024, let’s take a look at a few more specific trends which are on an upwards trajectory. For instance, it’s obvious that AI will grow, but how will it impact our industry and the way we create and manage content? What new oppo

With the final news set of the year, it’s only appropriate to look back at the year behind us. But it’s also equally important to look...

The biggest and best outdoor campaigns in the world are typically huge, expensive, and highly impactful. While observing them can be fun, content creators who are not multi-million dollar companies can also learn from them and apply the principles of advertising to their own efforts. With that said, we’ll explore some of the best outdoor campaigns we’ve seen in the past decade! Most of them can provide us with food for thought on replicating their successes on a smaller scale

With only one month left to conclude the final quarter of 2023, take a look at the exciting news from November! US sport venues saw a significant demand for advertising via signage. We also got a bit of an insight into the future of e-paper. By now with some time in operation, the MSG Sphere reports its surprising financial status. Lastly, NASA set up an exciting 3D billboard just outside the Kennedy Space Center in Florida. Let’s dive right in! US sport venues see BIG demand

The spookiest month of the year is drawing to a close! Apart from the Halloween festivities and plenty of opportunities for digital signage uses, we witnessed informative news from the field of technology. There’s also a note or two on the future, the market share of the industry, free access to this year’s invidis yearbook, as well as the impact of 5G on the world of Digital Out-of-Home. OOH media industry stuck at 5% ad market share Why is the industry stuck? Is there a wa

With another month behind us, we’ve collected a variety of interesting news for you to examine, particularly in the technology department! August of 2023 brought us intriguing and artistic uses of digital technology, alongside additional insights into audience measurements, Out-of-Home and global media projections. We also saw a first-time event built around the digital signage journey from beginning to end, Digital Signage Day! Let’s take a look! Digital Signage Day! The Di

July brought exciting surprises in the digital signage sphere. In fact, a literal brightly-glowing sphere was one of them, as we saw the MSG sphere activate for the Fourth of July festivities. While we’re on the topic of technology, we also spotted some wandering ad-carrying robots, but more on that later! With July coming to an end, we have now made a solid step into the second half of 2023 and a mid-year check-up on the industry is in order. Lastly, we have some safety pre