Time flies and we’re already at the end of another year. 2024 has given us much to reflect on, as you’ll see in this month’s news post. We also look to the future and examine what challenges 2025 will bring to the digital signage world. Apart from that, there was some exciting news in the tech world involving utilizing projection mapping in the reopening of Notre-Dame cathedral, but more on that later! The challenges of 2025 for the digital signage industry The invidis Execut

With the year slowly approaching its end, we already see some predictions coming in for 2025. As usual, in this month’s news we picked out eye-catching tech developments in the realm of digital signage,. Furthermore, we have an update on what’s been happening on our blog. We’re also giving you a heads up on DSE 2024 which is coming up very soon. Let’s begin! OAAA predictions for 2025 The Out-of-Home Advertising Association of America (OAAA) laid out a set of predictions for t

October was quite a dazzling month, as it provided many wonderful sights in the world of digital signage. From the iconic Festival of Lights in Berlin, to impressive examples of digital signage tech, there was a lot to see. We also ran across handy notes on the best weekday for cold outreaches, as well as the future of programmatic digital signage. The best day for OOH sales? According to recent research, as well as research from a few years ago, the middle of the week remain

Three quarters down and one to go! As we approach the end of 2023, marketers and researchers begin drawing comparisons to the previous year. One of them indicates that television might be slipping in popularity in the eyes of marketers. Apart from that, Out of Home New York is coming in October, so we’ll talk a bit about that. We also ran into some inspiring examples of digital signage campaigns, as well as a few guidelines. Let’s get into it! Out of Home New York 2023 New Yo

August was an exciting month of development and use cases in the world of digital signage technology. For a start, as the 2024 Olympics took place recently, featuring a fantastic opportunity for visuals, some said the opportunity was not used to its full potential! We’ll talk about it in more detail, alongside tech feats such as projection mapping, LCD testing, and more usage examples of digital signage to spark your imagination. Getting creative with projection mapping! Asto

The hottest month of the year is behind us, and we’re happy to report that the digital signage sector has also been hot! While we’re on the topic, heat always gives reason to consider sustainability. As such we came across several discussions over digital signage sustainability, but also stats which confirm the effectiveness and impact of Out-of-Home advertising. We talked about emergency digital signage and other highlights from the OnSign TV blog this month. As well as the

This month, there’s quite the variety in the news. Some of it is exceptionally good and exciting, but we also have a bit of bad news which inevitably has to appear from time to time. Staying on the positive side of things, this month we discovered that Out-of-Home saw an extraordinary first quarter of the year. In fact, it was the best one to date! Furthermore, InfoComm 2024 is right around the corner, and OnSign TV will be presenting. If you’re planning on going, below we’ll

In the world of marketing, there have been so very many forms of advertising. Given their endurance and relevance over the decades, they truly deserved to be referred to as traditional. The term itself holds great importance with traditional advertising still being very much relevant. Digital signage is a relatively young member of the group, but there is no doubt it is here to stay. It is yet to reach its peak as it consistently grows and expands at a rate greater than that

The second quarter of 2024 is here, and we already have a success story for the first one that confirms how Out-of-Home grows consistently! We take a closer look at a Coca-Cola campaign which perhaps didn’t make the splash it hoped to, as well as what farmers can teach us about selling Out-of-Home advertising space. Lastly, we focused more on technology this month on the blog, so we’ll do a quick recap of everything you need to know from that realm. Before all that, however,

Just like that, the first quarter of 2024 is all wrapped up! While we don’t have big industry updates for it just yet, we do have updates from the entirety of 2023, now that the stats analysis and collection is complete. Furthermore, we look to the future as Wendy’s announced an exciting experiment they’re looking to implement in 2025. We also have exciting news about InfoComm 2024 to share, alongside intriguing digital signage world records to talk about. Let’s go! Price-cha