Everything You Need to Know About DSE 2025

Organized by Questex, the Digital Signage Experience 2025 will be a premier event for professionals in the digital signage industry. The event offers networking opportunities alongside an exploration of the digital and interactive parts of the digital display industry. Below we’ll outline some of the most important elements of the event to paint a clear picture for you in case you’re considering attending the event. And if not this year, you can have a greater insight into attending the event in the coming years.

When & where

DSE 2025 will take place at the Hilton San Diego Bayfront in San Diego, California, USA. The event begins on Sunday, October 19th, wrapping up on Tuesday, October 21st.

DSE 2025 Pricing

Tickets start at $599 for end users, including companies which invest in digital signage for customer-facing uses. This includes airports, banks, government organizations, restaurants, retailers, and so on. The $699 registration applies for agencies, consultants, and integrators. These are companies which design, recommend, and implement solutions or create immersive experiences. The highest tier is the $1,600 registration for vendors who are not exhibiting or sponsoring DSE 2025. These are companies which provide hardware, software, and services for creating and managing digital signage solutions. 

In case you’re not sure which category you belong to, read more details in the FAQ section of the official DSE 2025 website.

Check out more details on pricing here. Guest passes are available, letting attendees bring non-digital signage industry affiliated guests for $75 each. 

Why attend?

DSE 2025 is quite a content-rich experience which will grant you many opportunities to network and build connections to other businesses in the digital signage industry. Aside from that aspect, there are changes to the event happening each year, in an attempt to make it as best as can be.

This year, you can look forward to another immersive conference program from industry leaders. Take a look at the full speaker line-up before planning your visit. Also be sure to examine the full agenda for the event across the three days. A notable event is the Opening Mixer, taking place on the first day, at 5:30 PM, letting you connect with your peers before the conferences begin.

Upcoming trends are one of the bigger discussion points at the event. They’ll help you stay ahead of the curve with access to groundbreaking advancements, especially in AI-powered signage, retail media, and new immersive brand experiences.

Here’s a quick look at what attending the event looks like:

A long list of exhibitors

DSE attracts professionals in the industry who are looking to the future, hoping to find solutions and discover innovations for their own goals. This is a great chance for connections as it’s a high concentration of owners, operators, and decision makers in the industry. Take a look at the full list of attendees at the event and start planning your visit.

Exhibitors aside, most attendees are end-users, designers, or system integrators. Most of them are interested in the event as a place for networking, research, viewing new installations, and learning from conferences.

The 2025 DIZZIE Awards

The Digital Signage Experience (DIZZIE) Awards event celebrates only the most groundbreaking installations and campaigns in the industry. The ceremony will take place on October 20th, featuring 14 project categories and 2 individual categories.

The project categories are Corporate Environments, Digital-Out-Of-Home, Educational Environments, Entertainment & Recreation, Experiential Design & Planning, Healthcare Environments, Hospitality, Public Spaces, Retail Environments, Sustainable Solution, Transportation, Venues, Restaurants Bars and Foodservice, and Digital Signage Content of the Year.

The Trailblazer Award is one of the individual categories, honoring individuals who are viewed as pioneers in creating digital signage experiences. The second is the Emerging Talent Award, celebrating individuals in the early stages of careers expected to be very successful as leaders and innovators in the future. Take a look at the full list of finalists chosen in September.

At this stage, consider joining the DSE 2025 insider mailing list to get access to any show updates which might come in as the event approaches. Also keep an eye on the official website for news and announcements. For more information, scroll down and examine news from last year to see what’s in store.