Digital signage is a rapidly growing segment, offering a great deal of opportunities for those who want to have a piece of this cake. Rather than acting by impulse, it is fundamental to do your homework: a plan, so you know which path you want your business to follow, and what it will achieve. This series of articles offers you background information to aspects you should consider before departing on this adventure. It provides answers to fundamental aspects about making digi

One of the most exciting ways digital signage can be used is by triggering content based on specific input. This can stem from direct interaction from the customer, motion sensors placed in key locations, or even parameters from other sources, such as weather information or other data available online. There are tons of ways to use triggered content with digital signage, and we’ll explore just a few common ones. Content triggering heavily depends on the context of a specific

With a new year come new plans and ideas. Consumer habits change when people try to be more disciplined and organized, for a time at least. With that said, it’s important to start 2025 strong by polishing out your plan of attack on the year in front of us. There is much you can do to make your digital signage campaigns smoother for the year ahead by scheduling content for predictable periods in the coming months. From Valentine’s Day, what is probably the first notable day i

Each year, we discover new ways to utilize the power of digital signage. This is true even if we ignore the fact that new features and tech advancements emerge every month! We usually cover them on a monthly basis in our digital signage news posts, so we won’t focus on them too much here. Instead, we’ve picked out the most useful and important topics we’ve covered on the OnSign TV blog in 2024. Give them a read and you’ll quickly discover at least a handful of topics you migh

Another holiday season is upon us, with plenty of exciting ways to use digital signage transpiring. As we typically cover this topic ahead of the holidays, you’re likely familiar with the most common uses for a digital display in December. With that in mind, we’ll quickly run through the basics and get into some additional uses that will make the 2024 holidays even more exciting and successful for your business. The “Holiday Digital Signage” pack! Let’s start off this post wi

Every and any marketing campaign you run can be enhanced through spreading it wider. This includes showing them on digital signage. Whether it’s your marketing material being promoted on premise or your campaigns run online, integrating digital signage into existing marketing campaigns will amplify results. Enhancing social media campaigns Any existing social media marketing campaigns are an excellent source of content for your digital signage. It is a simple matter to take a

Layouts come in many forms and sizes. While rectangular in nature, digital signage layouts can take many possible variations. In this post, we’ll explore a few layout versions to spark your imagination for your next campaign. Before we begin, keep in mind these are mere suggestions. Feel free to tweak them depending on the content you have available and what looks best in your specific context. 1. Featured product or service layout This simple two-part layout promotes a speci

To successfully promote events with digital signage, there are a few important boxes to tick first. You must ensure that the audience observing the display will actually show interest in the content and that this promotional content doesn’t interfere with your regular campaigns. We’ll also discuss the differences in promoting your own events versus those organized by a third-party. Promoting your own events You’re most likely promoting events your own business is planning, a

Did you see that Opening Ceremony? What a spectacle! And with that the 2024 Summer Olympics in Paris are underway! In the case your target audience appreciates content surrounding the event, digital signage can help. Even for those who aren’t huge sports or Olympics fans, they surely won’t mind catching one or the other update during this time, especially if it relates to their home country. After all, everyone will talk about the Olympics at the moment. The Olympics theme ca

The warmest season of the year offers a great number of opportunities for high quality digital signage content. From offering health and safety advice, to recommending the coziest restaurant in town, here are some ideas for your digital signage content for the summer of 2024! Summer safety information While it is a season filled with beaches, outdoor activities, and travel, summer also comes with its fair share of risks and discomforts. The first on the list is extreme heat w