Prepare Your Holiday Digital Signage for the 2025 Season!

With the end of the year so close, another holiday season approaches! It’s time to dust off the content for your holiday digital signage, update it, and create new campaigns for the weeks ahead. We won’t go too in-depth on the decorative potential of digital signage in this context, as you likely know the drill! Add some snowfall overlay, add some visuals of gifts in the corners, and you can quickly match your digital signage to the festive theme of your internal decor. Meanwhile, here are additional uses to consider for the 2025 holiday season!

Build excitement with countdowns

Counting down the days until the holidays is a common way to create exciting content, for all holidays throughout the year. It’s a great way to build hype and engage customers in the days leading up to the event. With digital signage, it’s a simple matter of scheduling content for each day weeks in advance.

You can go all in and design unique banners and campaigns for each day leading up to Christmas or the New Year, running various promotions. Or you can take the fast route and utilize a countdown app through digital signage software which will automatically tick down. You may implement these countdowns on occasion via full-screen mode or as a banner alongside other content. Show the countdown with any promotions which are valid until the countdown expires to generate hype!

Show a gift-wrapping demo

There is something appealing and cozy about wrapping gifts, and that feeling truly comes to light when we do or see it first-hand. While including labels or signs which say that gift-wrapping is available can be useful, digital signage can take it further.

Using your own resources or stock video content, build a quick 5-10 second campaign showing off a gift-wrapping demo. It’s good to be picky about the visuals. Make sure they’re colorful and professional. This will not only inform the customer of the availability of the service, but will also create a mood and make the offer more appealing.

With our Dynamic Campaign, for example, it’s a simple matter to import a video and overlay some text at the bottom for custom messages such as “Free Gift-wrapping available!”

Inventory updates

Sales are booming during the holiday season. Featured products tend to sell out rather quickly. When it comes to holiday digital signage, a great way to utilize it is to inform about availability of your best-sellers. For coffee shops and restaurants, feature seasonal menu items. Even if an item is temporarily sold out and waiting for a re-stock, that information can still be valuable. If your signage is accurate at all times, consumers will be quick to respond once they see a certain item is back on the menu.

Real-time updates are the ideal road to take, showing item availability as they are being sold. Even without minute-by-minute accurate accounts, you can still push products manually. If a certain item goes off the menu, digital signage software makes it easy to manually update it. As many apps and layouts utilize Data Feeds as a source for their information, all you need to do is “disable” a menu item, and it will be removed from any content in your holiday digital signage which features it.

Flexible pricing and offers

Adjusting your pricing based on certain days or even times of day can be a clever strategy. The challenge is informing every customer that this unique advantage exists. Set up campaigns combined with countdowns which show messages such as “15% discount for another 4 hours and 23 minutes” for example. Build the content and simply schedule it through your digital signage CMS to align with the timing of these offers. This way, your digital signage is broadcasting the information precisely when it needs to be sent, and any passer-by will be immediately informed that there’s a limited offer running.

Use screens as info cards

As new products or bundles appear on your shelves, customers may have questions. The load on sales assistants is high as it is during holidays, so any help is welcome. Through a combination of QR-codes and digital signage, let customers pull up product information on demand. As they scan a QR-code or pick up a product attached to a lift and learn sensor, a nearby display can be triggered to show off a demo, FAQs, product variations, or any other information the customer may need in making a choice. Notes such as “Gift-wrapping available” or “This product appears in the following bundles:” could appear here.

Weather triggered suggestions

Winter is cold, but as there may be snow, there are sunnier and warmer days. In instances of extreme weather, customer behavior and perceptions change. With that in mind, set up your holiday digital signage to adapt to these conditions. You can aim at specific conditions, such as suggesting warm drinks only when there is snowfall outside. Paired up with fitting animations, it can even entertain the viewer as they realize the display knows the conditions outside.

Weather can also trigger content with a discount component. Something as simple as “10% off during snowfall” can be a fun yet engaging campaign, creating a small but memorable experience for your customers. At the very least, it creates a good anecdote about your business, which can go a long way in terms of awareness.

Internal uses of holiday digital signage

Holiday digital signage doesn’t solely have to be about the customer. As it can be a hectic time, digital signage provides internal uses to help staff handle things more easily. Often you have additional temp staff who will welcome orientation. On the other hand, aspects of business change at this time. Display content surrounding work hours, schedule adaptations, changes in supply dates and times, to name a few examples.

If your digital signage plays a big role in internal management, use it to highlight sales, progress, and goals for the holiday season. This is also a great opportunity to showcase the successes of your staff and recognize their efforts.

Whether it be for internal or external use, holiday digital signage is a great way to make the most of the holiday season ahead. Try out OnSign and start building your campaigns to get an early start!