5 More Industries Benefiting Most From Digital Signage (and How They Use It!)

A few weeks ago we covered the largest industries utilizing digital signage to the max! We talked about retail, restaurants, healthcare, hotels, and transportation, to name a few. Below are a few more fields which also utilize digital signage to achieve their goals.

Education 

Schools, universities, and colleges go through significant transformation with digital signage. They’re primarily used for event announcements, updates, and in larger areas such as campuses, they can provide wayfinding information for visitors. In terms of adoption, data shows that 70% of colleges have adopted digital displays, which is something greatly appreciated by nearly all students.

Universities utilizing a digital signage network, and keeping it up to date regularly, will transform it as the go-to source of information for students and staff. In terms of events which take place throughout the year, education establishments tend to function like clockwork. The same events and plans repeat themselves, so it’s smart to schedule event information ahead of time. Most importantly, as everyone gets used to displays acting as trusted data sources, informing everyone on unexpected changes will be that much quicker.

Banking and finance

Real-time data is highly important in finance. Digital signage in this context makes perfect sense as there is a ton of data to display so the possibilities are quite literally endless. First and foremost, digital signage can display promotions and information to new customers. It’s a great and smooth way to inform on loan opportunities and unique services offered by the bank, for example.

Other uses in this sector include displaying real-time market data, currency rates, wait-time estimates for services, and so on. In this sector, there is such a colossal amount of information to display that it simply cannot be managed manually. Digital signage software typically offers apps which track real-time data, such as currency rates. This makes them fast and easy to deploy without needing to constantly check or update them.

In terms of adoption, digital signage is present in 84% of US retail banking, according to research from 2024.

Museums, galleries, and other cultural institutions

It might take a second to imagine digital signage in environments such as museums, as these environments are typically slow-paced and not so business-focused. These institutions must attract revenue just the same, albeit possibly not as aggressive as a retail store.

Digital signage in museums serves a variety of purposes. First and foremost pricing and wayfinding, but also information about the art, the curators, or further information to browse online. Galleries and art exhibits utilize digital signage to reach their existing audience and share upcoming shows. For galleries which frequently rotate exhibitions around particular artists, digital signage can deploy information about each art piece as well as the author.

According to research, technology like digital signage is viewed as important in these contexts as it showed an increase in visitors, audience diversity, and a boost to the experience.

Corporate environments

Satisfaction of the staff body is a critical component to the success of a business. Digital signage can act as a gateway to raising it further. Some points to consider here are company news, KPIs, meeting room schedules, as well as employee recognition. This can range from recognizing individual successes within the business, as well as such which involve the more personal touch, for instance celebrating birthdays or anniversaries within the company.

In terms of adoption, research has shown a notable impact in this field. 96% of corporate communicators find digital signage is the key to reaching non-desk employees. Companies also found a boost in productivity, reduction in email overload, as well as a reduction in accidents in workplaces where safety rules are displayed digitally.

Real estate

Lobbies or leasing offices in the real estate sector are used to display property highlights, virtual tours, availability info, or community events, to name a few key points. Displaying data this way speeds up leasing, increases efficiency, and overall customer satisfaction. Also, utilizing it at the location provides a premium feel to the entire experience.

Digital signage can be utilized at locations to enhance tenant experiences and community building, whether they target corporate or residential tenants. For example, it can display event announcements, on-site amenities and their availability, local information such as weather or news, or personalized messaging. This fosters engagement and makes the sense of community stronger, leading to higher satisfaction and retention!

Digital signage software is key to any of these industries. There are apps available for practically every industry and business. Section up screens, build data directories, customize apps, and more with OnSign, for free!