7 Business Problems Solved by Digital Signage Software

Digital signage is an awesome tool. Without the support of software, it’s only a short way ahead of static signage. To make use of its full potential, even the most rudimentary software will push you in the right direction. As you discover all the ways digital signage software makes content management easier and how it helps you achieve your business goals, you’ll find yourself exploring further automatically. To ensure you reach those goals, we’ve outlined some of the biggest obstacles on that path, and how digital signage, combined with the right software, can change everything.

1. Outdated/obsolete information

Static signs are more difficult to update than digital ones, causing inaccuracies to occur faster. And yet, even digital signage can fail without new content and proper automation. Time sensitivity of information only contributes to this problem. In cases of limited pricing, promotions, or schedule changes, inaccuracies are inevitable if they’re not automatically managed. 

Set recurring events to automatically get updated on your signage. For instance, daily lunch specials can be set in advance to be automatically shown on the right date.

2. Wasted time and labor

Apart from the inaccuracy issue, there is also the matter of employees having to re-print data and update everything manually. This waste of time can actually happen even within digital signage software, if you don’t automate your content. If you use templates and import data from your spreadsheet, you’ll only do the main work once. The software will take care of the rest.

As for updates, take into account the time of deploying an update to signs if you would do each manually. With software, all your banners and signage can be updated at once. That’s a lot of time saved.

3. Poor customer engagement

If there is one thing digital signage is good at, it’s attention which animated visuals draw. Once that’s done, the stage is yours! The very nature of digital signage draws eyes on it. 

Some pathways to engagement via digital signage include using timed messages, demos, and limited promotions which say “there’s something of interest here!” It’s always going to be more exciting to view than a static sign. 

4. Low customer retention

We noted that digital signage is good at drawing attention. When you already have attention and the customer is engaged, we bring forth the next big benefit of digital signage. It can communicate a large quantity of information to the viewer, by your design or on demand. As such, you can use it to boost your customer retention efforts. 

Consider personalized messaging for existing customers, reminders of loyalty programs, real-time product updates, or certain perks frequent customers get. In other cases, simply using digital signage wisely to boost the customer experience or product satisfaction helps too, such as sharing launch schedules, instruction videos, care recommendations, etc.

5. Inconsistencies in data and design

Regardless of the industry you’re in, you know how challenging it is to run a tight ship. Whether it’s sorting items a particular way or ensuring the communication flow to customers is consistent and professional, there’s always the challenge of keeping things consistent.

When it comes to signage, this problem persists in both the analog and digital form. Just because signage is digital, it doesn’t automatically make it consistent. This is where digital signage software comes in. Lots of users make the mistake of designing campaigns and compositions as individual elements. Instead, software offers you the ability to create templates and manage thousands of content elements at once. You can apply tags to everything, allowing you to find and use content only in its appropriate place.

In terms of design, apps you use within the software are customizable, letting you apply your brand colors to everything. Even if you want to make a tweak or correction of data or design, it will be applied to all designated displays at once.

6. Weak company culture

The same way it bolsters your connection to the consumer side of things, digital signage can also do it for your employees. In fact, it should be a common use for businesses, making the employee experience richer. With that, everyone benefits! Share corporate news, celebrate project wins as well as individual successes.

With digital signage software, you can set up events ahead of time, or allow them to repeat. It adds that additional dimension to the workspace. Digital signage in the workplace can be as simple as pleasant visuals in the background, to a literal whiteboard people can send notes to, both work-related and recreational.

7. Lack of measurable performance

Measuring how your signage performs will tell you what kind of messaging is most effective. It will also tell you how your audience behaves, what products they prefer, and what incentives they respond to. While digital signage cannot directly tell you the reasoning behind each instance of customer behavior, it can paint a solid picture of what works and what doesn’t.

With digital signage, you can track display time and cross reference it with sales at a specific time period. You may also A/B test in search of notable change in customer behavior. There is even external technology you can use to collect more precise information. For example, motion sensors can tell you how long a customer dwelled in front of the display. If you add interaction to the mix, you can directly track what content a user engaged with on the display, giving you a crystal clear image on which content draws in most interactions.

None of these benefits are available to static signage. However, it’s important to note that most of them are also not available even to digital signage without the presence of software. That’s why, in 2026, and with everything coming up in digital signage development, software has become a must-have component for businesses. Try it out, with OnSign, for free!