El tercer trimestre ya llegó a su fin y se acercan los últimos meses del año. Si bien esperábamos ansiosamente los últimos meses de 2020 para traer de regreso eventos pospuestos previamente de alguna forma o forma, observamos que uno de los eventos anuales de señalización digital más grandes, DSE, se cancela permanentemente porque su empresa anfitriona se ha acogido al Capítulo 7 de bancarrota. Afortunadamente, esa es la única mala noticia que tenemos que informar, ya que el

The third quarter already came to an end and the year’s final months approach. While we eagerly awaited the final months of 2020 to bring back previously postponed events in some form or shape, we note that one of the biggest annual digital signage events, DSE, is permanently cancelled because its host company has filed for Chapter 7 bankruptcy. Fortunately, that’s the only bad news we have to report, as foot traffic seems to be doing generally well. We also have some new im

The main aim of digital signage has always been to provide the right information at the right time. With a Digital Out-of-Home dynamic campaign in the mix, that goal becomes significantly easier to achieve! Consumers appreciate information they need at any given moment in time. This is exactly what a dynamic campaign provides, using real-time data to bring the content its viewer welcomes open-handed. With that in mind, it’s hardly a surprise that dynamic campaigns are more ef

Even though we are in high season for getaway trips and summer vacation, the digital signage industry has been busy, and there are plenty of news to report! DSE announced its call for the 2020 APEX Awards which showcase only the best examples of digital signage. Meanwhile, on the exact opposite end of the spectrum, we take a look at one example of digital signage use that isn’t quite as exemplary. Furthermore, a city known for banning digital billboards re-thinks that decisio

“Let’s go to the mall!” brightens mostly anyone’s day, and not only because of that special outfit or shoes you wanted to buy. A stellar shopping experience plays an important role in picking where to shop. More often than not, the price is not the only deciding factor. Sure, getting the price right is important in the marketing mix, and many shoppers tolerate a long line to save five or ten bucks. But what happens if your competition has a similar product at similar pricing,

There are many uses for digital signage that are commonly known to its users, but it can get a bit tiring if you’re constantly displaying the same type of information. You’ll do well to freshen up your campaigns with some additional information types which can engage your customers and make digital signage a fun attraction as much as a useful one. Creativity is a skill which foremost is sparked by inspiration, and with that in mind, here are some great uses to inspire you to