Másbus − an experience to bring more to the commuters’ day than just getting from A to B +bus (pronounced: Más bus, meaning: plus bus) makes more of the riding experience on buses in Montevideo. Through digital signage it nurtures the commuting community of Uruguay’s capital with valuable and positive information every day. Since 2014 +bus has installed about 100 screens on 10 regular bus lines in the metropolitan area of Montevideo where roughly 750,000 people commute daily.

## Primeira parte! A sinalização digital é um segmento de rápido crescimento, que oferece uma grande quantidade de oportunidades para aqueles que querem ter um pedaço deste bolo. Em vez de agir por impulso, é fundamental fazer o trabalho de casa: um plano, para que saiba qual o caminho que o seu negócio vai seguir e o que vai conseguir com ele. Esta série de artigos oferece-lhe informação sobre aspectos que deve considerar antes de partir nesta aventura. Aqui encontrará respo

## Segunda parte ## Escolher as suas ferramentas Já discutimos quais as estratégias e modelos de negócio que deve considerar para o seu negócio e, neste momento, você pode imaginar para onde seu negócio está indo. Você entende as suas necessidades, e agora precisa começar a escolher uma plataforma que vai cumprir esses requisitos. Muitas pessoas tendem a procurar hardware em primeiro lugar, mas por favor esteja ciente de que o hardware é inútil a menos que você tenha o softwa

We’ve discussed which strategies and digital signage business plans you should consider and at this point, you can at least approximately see where your business is headed. You understand your requirements, and now you need to start choosing a platform which will fulfill those requirements. Many people tend to start looking for hardware first, but please be aware that hardware is useless unless you have the software which can power it with all the features you want. Our advic

While it’s already extremely effective without this advanced feature, digital signage enters an entirely new dimension using interactivity. Be it to entertain the viewer or provide them with an easier access to a universe of information, an interactive digital display is highly capable and aesthetically pleasing. Entertainment and engagement It is certain that interactive displays are pretty amazing from the viewpoint of the customer: They’re appealing and will rarely go unno

Sales promoters are to be avoided. This is a lesson most customers learn once they experience a promotion of a product. Sometimes the product is exactly what you need, but in most cases you hope the promoter will stop talking so you can kindly decline their offer. It almost feels like driving next to a police patrol, hoping they don’t pull you over. With a screen for product promotions, this hassle can be avoided and provide comfort to both sides of the fence. Digital screens

I have a terrible sense of orientation. Perhaps skipping geography class to grab coffee might have contributed to that but in my defense the coffee was very good! Why am I telling you this? You see people like me have a tendency to get lost easily. Directions are a lifesaver for us and digital signage can provide a great platform for them. If the digital signage is set up well it can be extremely useful to the passenger in more ways than one. Let’s summarize why digital signa

La comunicación es para una empresa lo que la sangre es para un cuerpo, no puede existir sin ella. La comunicación conecta todos los elementos de su negocio, y debe ser manejado con cuidado. Ahora mismo vamos a responder la pregunta más importante de todas. ¿Vale la pena la inversión? ¡Sus empleados son su marca! La señalización digital puede ser utilizada para la comunicación con sus empleados junto a la comunicación con el cliente, lo que la hace una gran inversión en ambos

Communication is to a company what blood is to a body, it cannot exist without it. Communication connects all elements of your business, and it should be handled carefully. Straight away let’s answer the most important question of all. Is it worth the investment? Your employees are your brand! Digital signage can be used for communication with your employees alongside customer communication, which makes it a great investment on both ends. For now let’s focus on the employee s

A restaurant has become more than just a place you go to when you’re hungry. I don’t know about you, but when I choose, I focus on the overall summary of the establishment, which includes quality of the food, the amount of time it takes for the food to arrive and overall comfort. Comfort is definitely the most challenging to achieve and I’ll tell you exactly how to tame that beast. Every restaurant can benefit from digital signage, especially franchise chains and places with