As pequenas e médias empresas batalham para competir com gigantes corporativos. A sinalização digital oferece uma ajuda nessa luta, ao...

O Brasil está presenciando um crescimento expressivo em Sinalização Digital. Apenas em 2012, DOOH (Digital Out of Home), em português, ao pé da letra – Digitalização Fora de Casa – cresceu 22.2 % em comparação com o ano de 2011. Tornando-se o segundo tipo de mídia que mais cresceu no país. Aproveitando essa oportunidade, o OnSign TV apresentou em seu estande novas características que podem elevar as soluções de sinalização digital na America Latina e no mundo todo, à outros p

Brazil is enjoying impressive growth in Digital Signage. Only in 2012, DOOH grew 22.2% over the previous year, becoming the second fastest growing media in the whole country. Aiming this opportunity, OnSign TV has presented on its booth a number of new features that can push the digital signage solutions even further in South America and around the world. The show was a great opportunity to launch some of OnSign TV’s new features, which, by the way, the audience was craving t

“Uma marca é a soma total de toda a experiência do cliente”, diz o conhecido marketer de conteúdo [(Mark Burgess)] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). Se isso for verdade – e eu concordo com ele – isso significa que tudo o que sua empresa faz e diz contribui para a coleção de percepções na mente do consumidor sobre a sua marca. Você vê onde estou indo, certo? O conteúdo que você mostrar em suas telas e toda a sua estratégia de sinalização digital é im

“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt

“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt

In a world where numerous things constantly compete for attention, you need to add context and meaning when you want to communicate to...

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Narnia movie trailer by: Hao Le Imagine you’re in London, possibly about to close a deal with a potentially lucrative client, or maybe...

If you’ve driven around town or gone to a train station recently, you will probably have noticed a lot of digital signage. The phrase...