In order to represent your business through digital signage to the greatest extent, the majority of your content should be custom and unique to your brand. With that said, by no means are you not allowed to make use of external content sources to enrich your displays here and there. Digital signage apps are there to help you alternate with proprietary content for diverse yet singular signage rotation. We shall cover both of these aspects, starting with digital signage apps of

As we push deeper into 2020, the aftermath of the lockdowns prompted by COVID-19 becomes apparent and we now know just how bad the second quarter of 2020 has treated the digital signage world. In this month’s news set we take a closer look at the numbers on how the Out-of-Home world is doing after the damage caused by COVID-19 and the challenges in the journey to recovery. For this purpose, you’ll also find some useful tips on bringing in more clients and selling your OOH mor

While digital outdoor advertising speaks for itself, we’ve seen its potential continuing to be grossly underestimated. The result is that there is much to learn for prospective buyers of digital Out-of-Home advertising space. Providing this information to your potential clients can be of incredible value. We’ve gathered a handful of important tips on this topic. They’re particularly important for anyone who is looking to start selling advertising space. In case you’re still u

The content for your digital signage network is most effective when displayed at the location for its intended audience, as well as at the right time. The right message at the right place, at the right time to reach the target audience. It’s such a simple statement to make and it sounds so clear on paper. But figuring out the ideal place and time for your message is no small task. Understanding how your target audience thinks, what they go through on a day-to-day basis, and w

While 2020 has proven to be a challenging year for the Out-of-Home industry and digital signage, it hasn’t prevented it from moving forward and pushing several tech developments into the field. In fact, we’ve seen some solutions emerge and grow specifically because of COVID-19 shaking up the world. While these COVID-19-centered solutions are certainly worth noting, let’s not forget about other advancements coming to us in 2020. Take a closer look! Light blocking tech developm

There is a reason why most digital signage campaigns you see have no audio in them. It can be a risky component to include as it can quickly become annoying to the one who hears it. However, it’s safe to say that, although useful, audio is not an essential tool for most digital signage campaigns. It can indeed be a neat plus, that extra element to make the campaign stand out. For the most part it should be used as such an extra instead of building the visual component around

Touchscreens have become a significant part of our every-day lives, both outdoors and indoors. Even though COVID-19 may have altered our view and behavior around them, touchscreens aren’t going anywhere anytime soon. While COVID-19 can indeed be transmitted through interactive displays, given the elementary services they fulfill at banks, stores, and other establishments, it’s not realistic to expect or demand everyone to suddenly stop using them. Of course, it also isn’t re

COVID-19 Public Safety Announcements are everywhere. Businesses of all sorts place posters at their entrances to remind the visitors on safety measures and rules during the pandemic. Thankfully, there is a variety of PSA sources available, with so many creators being kind enough to make their use free for everyone. With this in mind, digital signage users can make use of PSAs even more. Apart from the rotation of multiple posters and images in a relatively short period of tim

Although many aspects of digital signage and Out-of-Home in general suffered since the start of the COVID-19 pandemic, we can’t deny how certain others stood out and blossomed. Of course, as new technologies develop with applications specific to the times ahead, they’re bound to succeed. But we must not ignore the already-existing aspects of digital signage which managed to pull through and in some cases even shine in this difficult time. Besides technology, content is anothe

Out of all sectors facing major challenges in 2020, the most critical one would be healthcare. Hospital staff are hardly unfamiliar with the erratic and extreme situations in their everyday tasks. But the COVID-19 pandemic has raised the pressure significantly. With many hospitals overflowing with patients and struggling to help everyone, every bit of support is welcome. Digital signage can lend a hand in structure to make the workflow in hospitals smoother, and perhaps ensur