This month’s edition of digital signage news leaves much to be desired in terms of tech, innovations, and advancements for the OOH world. Unfortunately, it’s not something that can be fixed through creativity, effort, or investments. As we’ve seen, much like many other industries, the Out-of-Home industry has been brought to an abrupt halt as soon as the COVID-19 pandemic reared its ugly head. But, just like everyone else, OOH is adapting and carrying on. Doing business in to

Before we dive into this much-debated topic, we must acknowledge that digital signage and television are both highly successful mediums. Television has been around for generations, and even with the emergence of new mediums and sources of information, it is standing strong. While we can’t ignore the fact that its impact has weakened somewhat with the arrival of the internet and on-demand streaming, it is safe to say it still packs a punch in terms of influence. Digital signag

The coronavirus pandemic has left a mark in every corner of the world, and Out-of-Home is caught in the middle. While there are ways to use your digital signage displays, even at this tough time, it’s also a great idea to prepare for when the pandemic ends. Digital signage relies on traffic to deliver its message. Once the world turns on the engine and moves back to something resembling normalcy with the pandemic beginning to fade, there will be plenty of work to do. As tough

Far and wide, industries are struggling with the coronavirus outbreak and its consequences. The outdoor industry is changing in its own way because it depends on foot traffic to thrive. Thriving has been quite a challenge at this time, given the travel and gathering restrictions. With so many schools, restaurants, and public venues shut down worldwide, the well seems to be running dry for outdoor advertising when it comes to its reach. And even if placed in front of an audie

The numbers of those infected by Coronavirus SARS-CoV-2, sadly, keep rising. The world does its best to move forward as safely as possible. And with most countries world-wide implementing serious restrictions to prevent the spread, it becomes clear that any public event planned for the next few months will either be postponed or cancelled altogether. We’ve compiled a list of events likely relevant to you as part of the Out-of-Home world to see how they responded to these rest

Most of us anticipated March of 2020 to be a time of amazing tech innovations from DSE 2020, a glance at developing trends for the rest of the year, or a more complete summary of the year behind us. Sadly, DSE has been postponed alongside many other events, and trends are no longer in the focus. We won’t waste time in reminding you of the COVID-19 situation or its impact on the world, but it’s safe to say 2020 will most definitely be remembered as the year of coronavirus. Wit

The main aim of digital signage has always been to provide the right information at the right time. With a Digital Out-of-Home dynamic campaign in the mix, that goal becomes significantly easier to achieve! Consumers appreciate information they need at any given moment in time. This is exactly what a dynamic campaign provides, using real-time data to bring the content its viewer welcomes open-handed. With that in mind, it’s hardly a surprise that dynamic campaigns are more ef

With already over 111,000 confirmed cases and the number of deaths caused by the COVID-19 outbreak climbing to almost 4,000, it is certain that 2020 will be labeled as the year of the coronavirus. And as it starts to make its presence known globally, coronavirus is making an impact on the global health as well as the global economy. With the vast majority of cases present in China, the country’s industries and economy are facing more challenges than any other’s. A large toll

Update: With DSE 2020 being delayed until later this year, certain information in this article might not be accurate. We will provide a fully accurate update once the time of the event and its certainty are confirmed. Once again, March is upon us and everyone in the digital signage world is eagerly awaiting the month’s end to see what Digital Signage Expo (DSE) will unveil, both in terms of new products and education opportunities. There is no doubt the attendance numbers wil

As another early 2020 month ends, we sadly bring a bit of troubling news for the OOH industry, though the month didn’t wrap up without some positives! Right off the bat, we have an update on the topic which is still dominating news outlets everywhere since the start of the year. Although the spread and suffering caused by the COVID-19 virus is first on the list of worries, we’ll take a look at some of its influence from a different angle. On the brighter side of things, we d