A strong call to action tells the viewer exactly what the next steps are. Still, the text alone is not enough to actually get the viewer to act. It’s important to be aware of the timing, context, and the way the call to action is received by the viewer. With digital signage being such a powerful tool for conveying many messages in a small window of time, it can be tricky to nail it. Let’s dig into it and establish a better understanding of how to construct a truly compelling

Cultural institutions are center points of knowledge, information, and history. They have colossal quantities of information to share and stories to tell. The capabilities of digital signage in museums, libraries, and galleries provides a simple way to present such quantities in digestible and appealing ways. We’ll quickly go over some of the most important benefits and reasons to incorporate digital signage here. From providing background information about a painting, to col

The month of Halloween is upon us! Before the hauntings and trick or treating starts, we still have a few weeks left to prepare and wow everyone walking through the front door. With that said, take a look at some quick and easy ways to utilize digital signage for Halloween in 2023! As you’ll find, some things you can do within a few minutes, while others are for those among you who want to take the Halloween spirit to the next level. Countdown clock Counting down to any big e

In a world of flat technology, curves catch the eye! Yet, is appearance alone worth it to invest in curved displays over the dominating flat ruler? In the scope of replacing a display or two, the change might not make a colossal splash. It will simply elevate the appearance of your content. Then, when you dedicate yourself to truly building content designed for curved displays and using them with a specific use case in mind, you might just find it worth the investment! With t

In this fast-paced landscape, it’s challenging to engage people to act without offering them an immediate value in return. This makes non-profit efforts difficult to achieve. Telling a story and evoking a response in others is the key ingredient to be able to make an impact, whichever it is your non-profit engages in. Digital signage offers a path to achieve just that! By using digital signage for non-profit efforts, we can amplify voices, share stories, and inspire people to

Every piece of content which appears on your digital signage channels transmits a message. Whether that’s the message you intend to send out or not is a very important thing to consider! A high quality ad without a call-to-action will not be as impactful as it could be. And unconvincing and poorly-written testimonials won’t do much to convince anyone to give your business a chance. We’ll dive into other examples which paint a picture on the way digital signage influences cons

With another month behind us, we’ve collected a variety of interesting news for you to examine, particularly in the technology department! August of 2023 brought us intriguing and artistic uses of digital technology, alongside additional insights into audience measurements, Out-of-Home and global media projections. We also saw a first-time event built around the digital signage journey from beginning to end, Digital Signage Day! Let’s take a look! Digital Signage Day! The Di

When it comes to digital displays, more is not always better. In some contexts the number of displays significantly increases your return on investment. But that is predominantly in very specific contexts. Usually this goes for video walls. Meanwhile, for a small business looking to spend carefully, it’s important to know just how many digital displays are needed, from the entrance of the store all the way to the employee break room. To start, we define the purpose of each d

Digital signage is a versatile tool with plenty of integration possibilities. You’re likely familiar with its association with social media and online marketing. But are you aware of other technologies compatible with digital signage? From touchscreens we’re used to, to motion sensors, and unique software-based capabilities, there are quite a few possibilities waiting to be discovered. Beacon technology Beacons are small wireless devices which use Bluetooth technology to tr

Mistakes are bound to creep into your work at one point or another. They turn into a major concern when they simply cannot be excused by the viewer. Digital signage mistakes where the content becomes illegible, for instance, cause the greatest damage because the viewer can’t read the message directed at them! In hopes of helping you weed them out, we’ve compiled a long but quick-to-go-through list of digital signage mistakes! Let’s start with the design. Cluttered and confusi