Digital signage makes communication with customers easier and cheaper. Thanks to cloud-based software, digital signage content can be...

The art of great advertising is to evoke emotion, action and build trust. Apart from just sales, trust is an important factor that helps repeated sales and benefits referrals. This is where bonding with customers comes into place. For digital signage, bonding can be done by adapting more interactive forms. “The critical mission of embedding digital media within an organization’s over-arching brand marketing and content strategy is to build upon the “customer bonding lifecycle