We don’t have to wait for December to make 2021 predictions on OOH trends. In fact, we didn’t. But it’s always good to come back to those predictions at the actual year’s end, gauge if predictions solidify and are likely to emerge in 2021. Firstly, the way advertising content is created as well as delivered is going to be a bit different due to the impact of COVID-19 on 2020. Then we have features which are bound to emerge sooner or later, such as programmatic outdoor adverti

A medida que pasa otro mes, afortunadamente todavía solo tenemos buenas noticias que informar. De hecho, aparte de las buenas noticias en 2020, incluso tenemos expectativas positivas para 2021. Pero no nos adelantemos y, en cambio, comencemos con descubrimientos recientes relevantes para la situación en la que nos encontramos. Primero, un nuevo aditivo de recubrimiento afirma para poder matar el SARS-CoV-2, el virus responsable del COVID-19, en 2 horas. Luego, vemos que los u

As another month passes, thankfully we still only have good news to report. In fact, apart from what is good news in 2020, we even have positive expectations for 2021. But let’s not get ahead of ourselves and instead start off with recent discoveries relevant to the situation we’re in. First, a new coating additive claims to be able to kill SARS-CoV-2, the virus responsible for COVID-19, within 2 hours. Then, we see Out-of-Home users who opted to invest in outdoor advertising

Dados los desafíos que todos hemos enfrentado en el 2020, no necesitamos esperar hasta su final para llamarlo uno de los años más difíciles. A medida que todo vuelve gradualmente a la normalidad, o al menos así parece, miramos hacia el futuro y lo que traerá el 2021. Si la situación actual de la pandemia se mantiene en un camino manejable y no experimentamos ningún giro brusco en el camino hacia la recuperación, esto es lo que nos traerá la señalización digital en 2021. Una r

Given the challenges we’ve all faced in 2020, we don’t need to wait until its end to call it one of the tougher years. As everything gradually returns to normal, or at the very least appears to be so, we look forward to the future and what 2021 will bring. Should the current pandemic situation remain on a manageable path and we don’t experience any sharp turns along the way to recovery, here’s what digital signage in 2021 will bring us. A relative recovery of OOH A few months

Con incredulidad, y para los supersticiosos junto con un suspiro de alivio, el final del año 2020 menos ordinario está a la vista. Sin duda, un año para recordar y uno que permanece en nuestra conciencia social como punto de cesura en los años venideros. A medida que nos adentramos en el último trimestre del año, afortunadamente solo tenemos buenas noticias sobre señalización digital para informar. Para empezar, este mes vimos un ejemplo estelar de publicidad exterior dinámic

Incredulously, and for the superstitious paired with a sigh of relief, the end of the year less ordinary 2020 is in sight. No doubt, a year to remember and one remaining in our social consciousness as a caesura point for years to come. As we dive deeper into the final quarter of the year we thankfully have only good digital signage news to report. For a start, this month we saw a stellar example of dynamic outdoor advertising with the JCDecaux and MyPayNow OOH campaign. Among

El tercer trimestre ya llegó a su fin y se acercan los últimos meses del año. Si bien esperábamos ansiosamente los últimos meses de 2020 para traer de regreso eventos pospuestos previamente de alguna forma o forma, observamos que uno de los eventos anuales de señalización digital más grandes, DSE, se cancela permanentemente porque su empresa anfitriona se ha acogido al Capítulo 7 de bancarrota. Afortunadamente, esa es la única mala noticia que tenemos que informar, ya que el

The third quarter already came to an end and the year’s final months approach. While we eagerly awaited the final months of 2020 to bring back previously postponed events in some form or shape, we note that one of the biggest annual digital signage events, DSE, is permanently cancelled because its host company has filed for Chapter 7 bankruptcy. Fortunately, that’s the only bad news we have to report, as foot traffic seems to be doing generally well. We also have some new im

As we push deeper into 2020, the aftermath of the lockdowns prompted by COVID-19 becomes apparent and we now know just how bad the second quarter of 2020 has treated the digital signage world. In this month’s news set we take a closer look at the numbers on how the Out-of-Home world is doing after the damage caused by COVID-19 and the challenges in the journey to recovery. For this purpose, you’ll also find some useful tips on bringing in more clients and selling your OOH mor