Digital signage offers a quick way of highlighting the benefits of any product or service you’re offering. When it comes to upselling, your task is to do exactly that! You need to justify why the customer would be wise to buy a more expensive variant of a product or a service. Apart from ways to upsell via digital signage, we’ll also mention cross-selling and the best ways to make the viewer comfortable in making an additional purchase. As you’ll see, the biggest challenge is

Catching attention with digital signage is not all that difficult. It is catchy by design. What’s important is how to use this attention once you’ve obtained it. This is where quick messaging and communication within seconds becomes crucial. We’ve talked a bit about a general 5-second rule which acts as a guideline for content which is quick to understand. We went through some methods of quick messaging on digital signage, including quick wording, clear visual elements, using

The maintenance of your digital signage setup is an important factor for the long-term success of the investment. While keeping your hardware functional is a big part of it, so is the software and content side of it. In this article, we’ll cover both of these areas and highlight what you can do to prepare for any maintenance challenges which may happen later down the road. Regular hardware inspections It’s extremely important to check up on your hardware in case it’s outdoor

A good digital signage message is like a traffic sign. It should be understood instantly and without much ambiguity. We all know the 5-second rule as the socially accepted duration of how long food can spend on the ground and still be consumed without seeming gross. It serves as a good rule of thumb for conveying meaning through quick messaging on your digital signage as well. The challenge is to tell a whole world or meaning to the viewer in merely a few words. It’s a tricky

Positivity can be a driving force for extraordinary success. We’ve all had days when it feels impossible to find. We’ll go over a few simple ways to sprinkle a bit of positivity in your every-day digital signage and elevate consumer mood. You can include it as an occasional full-screen content element or simply devote a section of the display for this purpose. From simple ideas such as inspiring quotes to more complex topics such as local fundraisers, explore the possibilitie

If you’ve ever designed a campaign, you know how time-consuming it can be to perfect its appearance. Digital signage apps offer a simple way to upgrade your content, designing information in an appealing way without you having to do the designing yourself. Below, we have compiled five main app categories that are certain to meet the expectations of your target audience. They may be served alongside your main content or even be at the forefront. Before diving in, we must lay

It’s an easy goal to set, but may feel dauntingly difficult to achieve. To stay in tune with the latest trends and interests of your audience requires much. You must pay attention to the interests of your audience and the latest developments within the world that surrounds you. Accompanying your efforts online and within your business in general, consider employing digital signage to stay on trend. Understand your audience Typically, trends shift the fastest among younger aud

In an earlier post, we discussed a selection of solid guidelines for setting up the design of your Dynamic Compositions to ensure they are highly effective. The main aspects we pointed out were maintaining a visual hierarchy, limiting animation, and being consistent in the overall design. For more tips on designing the perfect digital signage layout, be sure to check out the full article. This time around, we’ll focus on tips that about what to avoid in your designs. We’ll pa

Retail is an industry which offers many possibilities for digital signage. It can be used to increase sales, build a stronger connection to the local community, and boost employee morale. Of course, it sounds lovely to hear these goals can be achieved, but it’s even more useful to see specific ways to achieve them. Let’s get into it and examine twenty uses for digital signage in retail! 1. Greetings! Right at the beginning, set up a welcoming message for shoppers by the entra

Coined just before the beginning of the 21ts century, the term neuroaesthetics refers to experimental science which combines neuro-psychological research with aesthetics. In a nutshell, it explores the way we as human beings respond to beauty. We can all agree that beauty lies in the eye of the beholder, but at the core we all share an understanding of what our brain considers to be visually appealing. Applying neuroaesthetics in digital signage design can provide an addition