Even a Single Digital Display is Better Than None. Here's Why!

For its veteran users, digital signage technology offers an abundance of benefits. Particularly when used on dozens upon dozens of devices and for multiple purposes. For new users, on the other hand, it can be a challenge to find a use in their business which have thus far run without a significant digital signage strategy by their side. In this post we explore starting ideas and reasons on why even a single digital display can be beneficial to a business instead of having no display at all!

Create an instant visual impact and engagement

A single display stands out. This perspective changes when we talk about putting digital signage in your storefront where they are surrounded by other displays and visual distractions. Then you compete with everyone else for foot traffic on the street. Meanwhile, inside, the display doesn’t compete for attention. When installing a screen in the window towards the outside, it should be for something engaging or important, which we’ll cover later.

If content is interactive or if it directs the viewer somewhere, it will be that much more successful. At the very least, it can provide a visual kick and give a boost to the ambiance indoors. Be mindful of how you approach the concept of ambiance, by the way. It’s more than just putting a crackling fire on display. If you run entertaining content, ads, or even television content, it will make the space seem less quiet. In very small stores, a display can counteract a sense of awkwardness if there’s nothing happening.

Upgrade your marketing strategy

Let’s get down to business and talk about the actual content! There is so much you can do through digital signage, even for a single screen. For a start, consider expanding your marketing efforts. Direct visitors to your website, show off your products in more detail, highlight special deals, or even push products you’d like to free up from your inventory.

In case you work on your social media presence, direct users to follow you online by sharing your social media handles, website links. For convenience use QR codes they can scan to instantly be redirected to your profile. You can include a fun pop-up on the screen that says “See you on the IG!” after they have successfully scanned the code.

If you are active on social media, there are plenty of ways to automatically utilize such content. Building social media walls, for instance, is a great way to show off your activity and engagements with customers, as well as other posts you’d like to show as a way to engage customers. Tools like walls.io are perfect for this sort of thing, and as expected, are compatible with OnSign software.

Provide instructions during off hours

Your storefront display can be a great source of information for customers who are walking by or trying to visit your business during off hours. Alongside work hours information, the display can share your business email, as well as the unique procedures tied to your business.

For example, if your work involves taking custom orders, tell the visitor how to place them online, alongside estimated wait or turnaround times. Share a link to explainers or an FAQ on your website for more information.

Even if you don’t have a touchscreen, you can make your content interactive, using QR codes as buttons for example. This way you can allow your customers to scroll through different content on your digital signage screen.

Answer FAQs visually

Speaking of frequently asked questions, a display can act as your sidekick to answer them more professionally. For repair shops, for example, owners may find themselves explaining the same procedures and steps more times than once. A quick demo on your big display can help clarify everything. You can also run product demos and details for more complex and expensive products or services. Apart from being informative, presenting data through a quick presentation isn’t only effective but professional, and builds an image of your business for the customer.

Get exclusive benefits for just ONE display

Running content on only one display certainly has its flaws. The content flow is limited, and you may quickly encounter a bottleneck of everything you want to present as you learn more about digital signage’s potential. There are, however, unique benefits to having just one screen.

Managing a single display doesn’t cost much. If you opt to buy a brand new display, it won’t be the biggest investment. Software is very affordable and typically charged per display, so it won’t become a burden until you start scaling your displays and content. Maintenance and troubleshooting are a lot simpler to do on only one display at your reach, as is content management.

The greatest benefit is that you have the flexibility, freedom, and safety to test out the content flow, learn about the potential of digital signage over time, and get the hang of using digital signage software at a low expense. Only once you feel comfortable should you consider whether or not you want to upgrade to a more serious system.

In the meantime, you can start experimenting with OnSign right away, for free!