Digital Signage Tweaks For Valentine's Day!

February is here, and Valentine’s Day is certainly one of its most known events around the globe. While it isn’t the most impactful of events in the year, it is still viewed as a fun way to appreciate relationships and love.

As such, it is highly marketable and an excellent opportunity to incorporate in your digital signage by marking the day itself and the days leading up to it as special. It can bring in engagement and elevate the experience of your existing customers. Utilize digital signage in the days leading up to Valentine’s using countdowns, highlight offers, and suggesting complementary products. You won’t need to do a colossal amount of work, so simply run through these ideas!

Special deals

As any other holiday, big or small, Valentine’s Day is a great opportunity for special deals. Valentine’s Day is a day worth noting, but most businesses will not want it taking over their content structure entirely. Promote these special deals in-between your main content, or highlight them alongside other offers at the same time.

It’s important that the viewer is aware that these special deals last for a limited time and are based around this particular day. Of course, they can run for longer than just one day. Your digital signage will bring in more sales and raise the value of your messaging in the eyes of the viewer. They’ll learn to expect future promotions on similar events and pay attention.

Bundle offers

Product bundles are a great way to create the perfect gift. This is especially easy for businesses offering a lot of product variants. Bring candies, celebratory drinks, and flowers together, or other more luxurious items. In some instances, the gift doesn’t even need to be romantic. For example, bundle up handy products for gymgoers or other hobbyists in Valentine’s Day packs. Especially with a discount, this sort of product combination can be a fun gift. These bundles can be less about the romantic feel and more about appreciation so that they appeal to friends or family members alike, not just romantic partners.

A discount isn’t necessary to create bundle offers. For example, you can make a lovely basket filled with treats, and charge the total sum of all different parts. The benefit is that they are bundled together and conveniently packed for gifting.

Using digital signage software like OnSign, you can include these products into your listings as “featured”, which will make them stand out more prominently.

Gift cards & gift wrapping

Valentine’s is the ideal day to push gift cards to the forefront of your digital signage. Push them in the days leading up to Valentine’s Day, and especially on the day itself in instances where people make last-minute purchases.

Displays at key locations, such as check-out registers, should also inform shoppers that gift cards and/or gift wrapping services are available. They may not want to use them immediately at that moment, but it’s important that they’re aware as the event approaches.

Run gifting ideas

Furthermore on the topic of gifts, they can indeed be a tricky thing to nail down. Especially for longer relationships where people already purchased every gift under the sun, it can be no easy feat to figure out what to buy next.

Build a digital signage campaign aiming to give the viewer ideas on what to buy this year. Think carefully on what makes sense. List trendy offers, gift cards, or your services. Even promote complementary businesses and offers. For instance, a gift bag which includes scented candles from your store combined with a massage voucher from the spa next door. Consider other ideas and get to creating!

Valentine’s Day overlays

If you utilize digital signage software, it is an easy matter to make a few tweaks to some of your main campaigns and add a bit of a visual flair for the special day. Add tiny heart petals which are not obstructing the main content. In instances where you’re using digital signage for ambiental purposes, such as in restaurants or coffee shops, design romantic visuals for this time to make the day stand out.

In businesses where people seek out recreation and relaxation, these small ambiental tweaks can really make an impact on the mood. A few flower petals won’t transform the space, but it will let the viewer know that you’re paying attention. It can be a small topic of conversation and yet another reason to enjoy the cozy ambiance.

As we noted, digital signage makes everything mentioned above that much easier to implement. In case you’re not already using it, now is the time! Try out OnSign for free, and experiment with all the different screen layouts and apps available.