Enhancing Customer Loyalty Programs with Signage Integration

In most cases, the longevity of a business relies on converting first-time shoppers to repeat customers. The first prerequisite, of course, is delivering a quality product or service. Once you have that, the rest truly is a breeze! Signage, whether static or digital, will offer a much quicker road to creating customer loyalty which will last for years and drive your business forward. Let’s take a look at content ideas to work on!

Promote available programs and rewards

Visitors cannot sign up for reward programs if they’re unaware they exist. The setup of your signage, whether it be static or digital, needs to be such that every customer who sets foot inside your business will come across a sign telling them a loyalty program exists. If they’re even remotely interested, they’ll know where to look and what to ask. Your task is to first identify these placements, then build appropriate content.

Use clear and concise messaging which pinpoints exactly what they will get by participating. Outline only the best rewards, discounts, or exclusive offers. If there is a larger number of potential rewards, don’t try to outline them all. Instead, pick one from each category, or line up just a few which cover a wider price range. Digital signage truly shines here, as it can rotate through products and offers, giving more room for each unique perk of a loyalty program to catch the eye of the viewer.

Encourage sign-ups

As regular visitors catch a glimpse of the rewards, they may be intrigued, but perhaps won’t fully commit to signing up for membership programs. “Sign-up takes 60 seconds!” might do the trick. Also, tell them to “Sign up online!” alongside a website link or a QR-code. Tell them what the next step is, and as they visualize it, it will become easier to complete.

Consider which elements of the sign-up tend to act as deal-breakers to users. Your customers, depending on the program, might be encouraged to know they don’t need to provide an e-mail or a phone number to sign up. Think of other deal-breaking aspects stopping them from signing up. Another win for digital over traditional signage here, as it allows you to test out different approaches and see which messaging gets more people to engage.

Expand to social media

Integrating digital signage with social media is a great strategy from multiple angles. First, having an active social media wall shows off engagements from customers, inspiring others to follow and engage with your business. Overall, it’s a great way to show what relationship you have to your customer base, boosting loyalty by current customers while inviting new ones.

On the other end of the spectrum, you can link your loyalty program to social media activity. Tell customers who are in the store that they may get a one-time 10% discount for following you on social media. This approach can also be automated by sending a one-time discount code to the user once they follow you on social media. Using digital signage this way will direct physical shoppers towards your online marketing funnel, so it’s a boost to customer loyalty on multiple fronts.

Highlight popular rewards

Customer loyalty spans from a shopper who comes in once every few weeks to regulars stopping by to check out your offers. Think beyond the first time visitor level and consider ways to empower loyalty further, offering more benefits to customers who engage with your business more frequently. 

Highlighting popular reward choices is a great way to create intrigue for customers who are unsure how to redeem their points. Use signage to show off these products in more detail, especially focusing on customer feedback and why they chose the product. A high-quality product with positive reviews is appealing, especially if it’s on a loyalty discount! With digital signage, you may even make more in-depth demo videos for complex products, such as electronics and tech gadgets.

Show reviews and feedback

Expand testimonials to other products or services you offer. Customer loyalty does flow through programs and perks, but also through quality. Reviews are the best way to highlight it. After all, when it comes to advertising themselves, everyone claims to be the “best of the best,” but when your customers vouch for you, the message has a stronger impact.

For simpler signage, include short snippets on what customers appreciated most. Place short one-line reviews of a product, highlighting its durability and material quality, for example. Regarding services, share what the buyers thought of the customer service and if they signed up for any additional service. Once again, with digital signage there are endless possibilities. You could create a quick demo of the service and even build an interactive display allowing the user to explore all the products and services on offer. Using digital signage you can iterate different message approaches and optimize based on performance.

Keep it engaging and simple

Once again, whether your signage be static or digital, use simple and clear messaging, ensuring you quickly communicate to the viewer why they will benefit from becoming a repeat customer. 

It goes without saying that your content and layout should be consistent with your branding and style of other signage you have. This will deliver a cohesive and professional experience. That in itself will be a plus to loyalty as a whole. Lastly, test and adjust, keeping track of which content engages the most viewers, polishing your content with each new campaign. The easiest way to do this, while maintaining a professional and clean layout, is with digital signage software. Try out OnSign, for free, right away!