“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt

“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt

We’ve restructured our widgets management to make your life easier, it’s now possible to reuse a single widget in multiple campaigns! In the past, you would have to configure your digital signage widgets each time you wanted to add them to your campaigns – even when you wanted to use the same widget in different campaigns. But now when you add a widget, it’ll be immediately shown as an option for you to reuse it when needed. Plus, specifically for weather widgets you don’t ne

We’ve already written about the importance of design for digital signage. Design does matter and can have a huge impact on your digital signage content strategy. The layout of your message can either be highly effective for engaging customers or discourage passers-by from looking at the screen. We took that into consideration and decided to give you more freedom when designing your widgets at our digital signage software. As you can see below, we used to offer you only 5 colo

It’s a well-known fact that content marketing can boost your company’s bottom line. Bill Gates certainly had good reasons to say that “content is king”, right? But when talking about digital signage, your digital signage system is just as important as it’s your content. The platform can actually be understood as the foundation for you to deliver your digital signage content. With that in mind, we’ve implemented 2 new widgets that will help you create engaging and interesting