We’ve already written about the importance of design for digital signage. Design does matter and can have a huge impact on your digital signage content strategy. The layout of your message can either be highly effective for engaging customers or discourage passers-by from looking at the screen. We took that into consideration and decided to give you more freedom when designing your widgets at our digital signage software. As you can see below, we used to offer you only 5 colo

Content and design must go hand in hand for a successful digital signage strategy. We’ve been talking quite a lot about the importance of having good and engaging content. Besides that, we always say that design matters. Not only design catches the attention of passers-by, but it also gives your viewers more reasons to keep looking at the screen. That’s why we’ve implemented another great feature in our platform: Layer Zones on Campaign Layouts. This enables you to create mor

Sales at the point of purchase, reduction of long-term costs, customer experience enhancement, brand building. Do any of those things ring a bell to you? Those are just some of the benefits digital signage can bring to your organization. But the actual question is: how to create effective content so that your company takes advantage of all of that? As you can see on our last blog post, we believe your content plays an important role in the success of your digital signage stra