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10 Razones para tener señalización digital en pequeños negocios
Las pequeñas y medianas empresas (PyME) tienen dificultades para competir con los gigantes corporativos. La señalización digital ofrece una ayuda en esa lucha, proporcionando una plataforma para captar la atención de los potenciales clientes, ayudando a impulsionar el tráfico de clientes y aumentando las ventas. Hay muchos [ejemplos asombrosos para la señalización digital](https://enplug.com/blog/best-digital-signage-examples-for-2015), que atraen e interactúan con los client
Sep 16, 20157 min read
10 Reasons for Small Businesses to have Digital Signage
Small and medium sized businesses struggle to compete with corporate giants. Digital signage provides a helping hand in that struggle, by...
Sep 16, 20156 min read
10 Razões para ter sinalização digital em pequenos negócios
As pequenas e médias empresas batalham para competir com gigantes corporativos. A sinalização digital oferece uma ajuda nessa luta, ao oferecer uma plataforma para chamar à atenção de potenciais clientes, ajudar a gerir o tráfego de clientes e aumentar as vendas. Há muitos [exemplos impressionantes para sinalização digital](https://enplug.com/blog/best-digital-signage-examples-for-2015), que atraem e interagem com os clientes de forma a lançar negócios em tempo recorde. ### 1
Sep 16, 20157 min read
OnSign TV na Brasil Signage Expo
O Brasil está presenciando um crescimento expressivo em Sinalização Digital. Apenas em 2012, DOOH (Digital Out of Home), em português, ao pé da letra – Digitalização Fora de Casa – cresceu 22.2 % em comparação com o ano de 2011. Tornando-se o segundo tipo de mídia que mais cresceu no país. Aproveitando essa oportunidade, o OnSign TV apresentou em seu estande novas características que podem elevar as soluções de sinalização digital na America Latina e no mundo todo, à outros p
Sep 4, 20152 min read
OnSign TV at Brasil Signage Expo
Brazil is enjoying impressive growth in Digital Signage. Only in 2012, DOOH grew 22.2% over the previous year, becoming the second fastest growing media in the whole country. Aiming this opportunity, OnSign TV has presented on its booth a number of new features that can push the digital signage solutions even further in South America and around the world. The show was a great opportunity to launch some of OnSign TV’s new features, which, by the way, the audience was craving t
Sep 4, 20152 min read
6 Novos Widgets para Sinalização Digital
“Uma marca é a soma total de toda a experiência do cliente”, diz o conhecido marketer de conteúdo [(Mark Burgess)] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). Se isso for verdade – e eu concordo com ele – isso significa que tudo o que sua empresa faz e diz contribui para a coleção de percepções na mente do consumidor sobre a sua marca. Você vê onde estou indo, certo? O conteúdo que você mostrar em suas telas e toda a sua estratégia de sinalização digital é im
Jun 24, 20154 min read
6 New Digital Signage Widgets
“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt
Jun 24, 20153 min read
6 New Digital Signage Widgets
“A brand is the sum total of the entire customer experience”, says the well-known content marketer [Mark Burgess] (http://bluefocusmarketing.com/2011/02/14/what-is-a-brand/). If that’s true – and I strongly agree with him – it means that everything your company says and does contributes to the collection of perceptions in the mind of the consumer about your brand. You see where I’m going, right? The content you show on your screens and your whole digital signage strategy matt
Jun 24, 20153 min read
The Power of Storytelling: Making your digital signage more appealing
In a world where numerous things constantly compete for attention, you need to add context and meaning when you want to communicate to your audience. This is where storytelling comes in. Storytelling has been with us since the days of cavemen. Their stories left inscribed on cave walls are proof of this. Any marketer using any type of media should admit to himself or herself that the hard facts they present, such as the benefit of their products, the price and other details,
Jun 23, 20154 min read
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