The art of great advertising is to evoke emotion, action and build trust. Apart from just sales, trust is an important factor that helps repeated sales and benefits referrals. This is where bonding with customers comes into place. For digital signage, bonding can be done by adapting more interactive forms. “The critical mission of embedding digital media within an organization’s over-arching brand marketing and content strategy is to build upon the “customer bonding lifecycle

Many organizations are making use of digital signage for corporate communication to replace poster boards, banners and other hard copy notices located in their lobbies and communal areas. They are integrating digital signage displays to other communication channels to deliver timely information and leverage the benefits of digital signage, such as: Creating customised messages relevant for specific locations and audiences; Improving customer service by training staff members

Content and design must go hand in hand for a successful digital signage strategy. We’ve been talking quite a lot about the importance of having good and engaging content. Besides that, we always say that design matters. Not only design catches the attention of passers-by, but it also gives your viewers more reasons to keep looking at the screen. That’s why we’ve implemented another great feature in our platform: Layer Zones on Campaign Layouts. This enables you to create mor

Sales at the point of purchase, reduction of long-term costs, customer experience enhancement, brand building. Do any of those things ring a bell to you? Those are just some of the benefits digital signage can bring to your organization. But the actual question is: how to create effective content so that your company takes advantage of all of that? As you can see on our last blog post, we believe your content plays an important role in the success of your digital signage stra

It’s a well-known fact that content marketing can boost your company’s bottom line. Bill Gates certainly had good reasons to say that “content is king”, right? But when talking about digital signage, your digital signage system is just as important as it’s your content. The platform can actually be understood as the foundation for you to deliver your digital signage content. With that in mind, we’ve implemented 2 new widgets that will help you create engaging and interesting

“It is quality rather than quantity that matters”. This is a famous quote by Seneca. Well… how not to agree with such a famous philosopher? :) We take that very seriously here at OnSign TV, that’s why we’re constantly enhancing our platform. Today we’ll introduce you to a small, but very important change we’ve made. It’s the implementation of our new feature: Campaign Creation from Selection. Now you have the chance of creating campaigns directly from your File Browser. Just

In the world of digital signage, many organizations are looking for the best way to get more campaigns done, while spending less time on creating and publishing them. That is the case of some of the retail companies, multinational enterprises and signage operators we establish relationships with. They have hundreds and even thousands of digital signage campaigns! This stimulated us to design a new organizational system suitable for organizations with a large quantity of campa

In the world of digital signage, many organizations are looking for the best way to get more campaigns done, while spending less time on creating and publishing them. That is the case of some of the retail companies, multinational enterprises and signage operators we establish relationships with. They have hundreds and even thousands of digital signage campaigns! This stimulated us to design a new organizational system suitable for organizations with a large quantity of campa

In the world of digital signage, many organizations are looking for the best way to get more campaigns done, while spending less time on creating and publishing them. That is the case of some of the retail companies, multinational enterprises and signage operators we establish relationships with. They have hundreds and even thousands of digital signage campaigns! This stimulated us to design a new organizational system suitable for organizations with a large quantity of campa

Imagine if you could let other users manage only some timelines of your campaigns… how great would it be to fix your brand logo throughout your whole campaign, for example? Now you can do it with any file and for how long you wish with our new feature. As you saw in our last post, we’ve implemented Fine-grained Access Control on OnSign TV, so you can delegate control over your players and campaigns to any number of Shared Accounts you have. In this post we’ll focus on how you