Finalmente, podemos despedirnos de un año lleno de cosas que nadie hubiera esperado. Sin duda, ha sido uno de los más duros y duros para todos nosotros, incluyendo el mundo fuera de casa, con al menos los peores que parecen haber pasado. A medida que avanzamos hacia la recuperación, está claro que el camino por delante es largo. Aunque apenas se notician de última hora, no te lo recordaremos. En su lugar, echemos un vistazo a algunas noticias nuevas de este mes. Afortunadamen

Finally, we can wave goodbye to a year filled with things no one would have expected. It has undoubtedly been one of the rougher and tougher ones for all of us including the Out-of-Home world with at least the worst seeming to have passed. As we push onward to recovery, it is clear the road ahead is long. While hardly breaking news, we won’t keep reminding you about it. Instead, let’s take a look at some fresh news from this month. Thankfully there is mostly good news to repo

Since the coining of the term “digital signage” in 1992, much has changed to its effect on the average consumer. As digital signage advances, people respond differently to the content they see displayed on that constantly shifting rectangle of information. Well, these days it comes in all shapes and sizes but you get the point. With an ever-changing perception by the consumer, we have quite a peculiar question on our hands which will need to be asked regularly only to regular

Just like any investment, people will not spend on digital signage if they think the risks outweigh the potential gains. Sadly, the perception of the risks-benefits balance is greatly clouded by so many misconceptions, varying from one end of the spectrum to the other. In the case of digital signage, both positive and negative misconceptions can be damaging and result in one of two outcomes, both of which are not wanted. On the overly-positive side of things you have people w

The general benefits of digital signage are easy to imagine, starting from higher sales, brand awareness, sales, and customer engagement. These and many others are clear at hand, but have a closer look at just how impactful they really can be to a brand’s success. For instance, one interesting statistic shows that a staggering 86% of customers say they would gladly pay for better customer experience. This number has significantly changed in the past as more and more methods o

When it comes to sports fans, they want to be informed about every moment of the event they’re watching, and they turn to many outlets to obtain that information. Digital signage is one of those outlets, but it can do a lot more than just inform fans about the state of the game. Digital signage can help venue owners please stakeholders, increase revenue from ads, satisfy the sponsors, and at the same time provide fans with the information they’re after. Just as it helps meet

There are over 80 million millennials in the U.S. alone, and they are responsible for a huge chunk of spending done by the overall population. That sentence alone should motivate you to do your best to engage them. From educational establishments to businesses, millennials are everywhere. The following 5 simple methods can help engage millennials through digital signage with your content. Technology is the lifeblood of modern society One could say millennials were born with a

I have a terrible sense of orientation. Perhaps skipping geography class to grab coffee might have contributed to that but in my defense the coffee was very good! Why am I telling you this? You see people like me have a tendency to get lost easily. Directions are a lifesaver for us and digital signage can provide a great platform for them. If the digital signage is set up well it can be extremely useful to the passenger in more ways than one. Let’s summarize why digital signa